Automation
Articles Tagged automation:
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Quarantine: It’s Time To Go To Work
This is, beyond a doubt, the most unusual business environment and questionable future I've witnessed. That said, I'm watching my family, friends, and clients split into several tracks: Anger : This is, without a doubt, the worst. I'm watching people…
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What is Robotic Process Automation?
One of the clients that I'm working with has exposed me to a fascinating industry that many marketers may not even be aware exists. In their Workplace Transformation Study, commissioned by DXC.technology , Futurum states: RPA (robotic process automation) may…
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How Artificial Intelligence Is Helping Businesses
Artificial Intelligence is shining brightly in the software industry with its capabilities. Companies are capitalizing on artificial intelligence as it continues to scale and evolve. Over the past few years, we have heard many success stories regarding artificial intelligence (…
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CompanyHub: Sales Automation CRM for Your Small Business
Managing customer relationships shouldn’t feel like managing a complicated software project. For most small to mid-sized businesses, the challenge isn’t finding a CRM —it’s getting the team to actually use it. The issue? Overcomplicated systems, poor usability, and a lack…
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Dell EMC World: 10 Terms Transforming Information Technology
Wow, what a couple weeks! If you've noticed I haven't been writing as frequently, it's because I made one heck of a trip out to Dell EMC World where Mark Schaefer and I had the honor of interviewing the leadership…
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Modern Marketing: Eight Core Pillars
Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today's landscape: Customer-Centric Brand Experience : Today's marketing focuses on creating meaningful customer…
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5 Proven Times to Send Your Automated Emails
We're huge fans of automated emails. Companies don't often have the resources to touch each prospect or customer on a frequent basis, so automated emails can have a dramatic impact on your ability to communicate and nurture both your leads…
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Prioritization vs. Multitasking: Why Focusing Beats Juggling in Business and Beyond
Multitasking is often worn as a badge of honor. With smartphones buzzing, inboxes flooding, and overlapping meetings, it’s easy to feel productive simply by juggling it all. However, growing evidence from neuroscience, psychology, and business research tells a very different…
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Signal: Grow with Email, Text, Social and Sweepstakes
BrightTag , a cloud-based marketing platform for Internet retailers, has purchased Signal. Signal is a centralized marketing hub for cross channel marketing via email, SMS and social media. Signal features include: Email newsletters - pre-built, mobile-optimized email templates to use…
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What is Organic SEO?
If you want to understand search engine optimization, you really have to stop listening to those in the industry looking to profit from it and simply boil it down to Google's advice. Here's a great paragraph from their Search Engine…