B2b

Articles Tagged b2b:

  • Content MarketingDepositphotos 5808940 s

    Why Your B2B Marketing Needs an Early Warning System

    The saying you snooze, you lose applies directly to marketing, but unfortunately not many marketers seem to realize this. Too often, they wait until the last minute to learn about valuable prospects or a customer that is on the cusp from leaving, and these delays can seriously impact an organization’s bottom line. Every B2B marketer needs an early warning system…

  • Marketing InfographicsDepositphotos 42992327 s

    You Might Be Surprised Which B2B Referrals Are Closing

    The sales machine at any B2B company has to be fine-tuned, well-oiled, and running full speed to truly make a difference to the bottom line. I believe that many companies suffer simply because they’re so dependent upon new business via cold calls, but their staff doesn’t have the right team in place to do the hard work to achieve success.…

  • Sales Enablement, Automation, and PerformanceB2B Social Selling Journey

    The B2B Social Selling Journey: Building Trust and Closing Deals

    Inbound versus outbound always seems to be a debate between sales and marketing. Sometimes, sales leaders think if they had more people and more phone numbers that, they could make more sales. Marketers often think that if they just had more content and a larger budget for promotion, they could drive more sales. Both may be true, but the culture…

  • Content Marketingdark side content marketing

    And Now for the Dark Side of B2B Content Marketing

    As a company applies the resources necessary for an effective content strategy, it’s sometimes a tough expense to swallow since it requires gaining momentum and authority in their industry. They truly don’t have any choice outside of purchasing expensive leads through advertising and paid search programs. And the wait isn’t the only challenge – this infographic from Scripted points out…

  • Customer Data PlatformsCustomer

    Not Everyone Who Interacts With You Is a Customer

    Online interactions and unique visits to your website aren’t necessarily customers for your business, or even prospective customers. Companies often make the mistake of assuming that every visit to a website is someone who’s interested in their products, or that everyone who downloads a single whitepaper is ready to buy. Not so. Not so at all. A web visitor can…

  • Content Marketingcontent marketing tactics

    The 13 Most Popular B2B Content Marketing Tactics

    This was an interesting infographic that I wanted to share from Wolfgang Jaegel. Not simply because it provides insight into what content marketing strategies are being deployed by B2B marketers, but because of the gap that I see in what content is being deployed versus what the impact of those strategies might be. In order of popularity, the list is…

  • Marketing Infographicssocial media b2b

    Social Media for Unsexy B2B Industries

    In all honesty, I’m not sure sexy really matters when we speak about social media. The ability to teach, observe, respond and promote in an unsexy business to business industry may not capture a ton of attention – but it can absolutely capture the right attention from the audience seeking your business, product, or service out. If you work for…

  • Social Media & Influencer MarketingDepositphotos 29241569 s

    B2B Marketing Guide to Drive Sales Results

    This infographic from Introhive does a nice job in breaking down tactics to channels for business-to-business (B2B) marketing efforts that drive sales results. I’m not convinced that the advice here should be literally accepted by every B2B organization, but it does supply some great descriptions as to how the channels can benefit your sales efforts. This resource is meant to…

  • Marketing InfographicsDepositphotos 36184545 s

    LinkedIn Groups for Sales Success

    LinkedIn has long been a solid source for business to business marketers and sales departments to find and connect with their prospects and customers. It’s also a great platform to include in your content strategies. Our advice has long been for sales and marketing professionals to be where the audience is… that audience can often be found on LinkedIn Groups.…

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