B2b
Articles Tagged b2b:
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3 B2B Sales Principles That Your Strategy Must Incorporate
The sales industry is rapidly evolving. Sales teams have consistently been able to make incremental tactical improvements to their processes. Still, in the last few years, sales have entered a new era fueled by technology, analysis, and a dramatic change…
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Modern Marketing: Eight Core Pillars
Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today's landscape: Customer-Centric Brand Experience : Today's marketing focuses on creating meaningful customer…
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ROBO: How Today’s Shoppers Research Online and Buy Offline
The phenomenon known as Research Online, Buy Offline ( ROBO ) has emerged as a significant force shaping consumer behavior. While e-commerce continues to grow, it's crucial to recognize that 90% of consumer purchases still occur in physical retail outlets…
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The #1 Complaint About Inbound Marketing
Once every month or so, we hear the same complaint from prospects who are working with inbound marketing agencies and clients that are working with us on their inbound marketing efforts. Not to mention that this complaint is one that…
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Your B2B Strategy Should Include Ecommerce
Did you know that we've added a services shop on Martech ? We don't promote it a ton (yet) as we continue to dabble, but we are seeing more and more companies that just want up front pricing and don't…
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A Successful B2B Content Marketing Strategy Requires Authority
Marketers are often struggling just to keep up with the needs of their content and email marketing programs. More often than not, our clients' strategies are built around their internal processes. News, product releases, service updates or even just weekly…
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The Impact of Collecting and Enhancing B2B Data for Marketing
When I began my corporate journey implementing continuous improvement, one finding that was consistent with improving any process was the inefficiency - and subsequent opportunity - in the hand-off. Decades later and I find that this is even true with…
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How to Generate More B2B Leads with Content
The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content - a task that has proven to be a struggle for marketers today. In…
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The A-to-Z B2B Marketing Guide to Slideshare
SlideShare is an underrated tool in the content marketer’s arsenal—particularly for B2B outreach. With over 60 million monthly users, it’s a powerful platform to build authority, generate leads, and repurpose existing content in a more visual and searchable way. The…
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Prediction: Your Business Will Be an E-commerce Business
Have you seen our newly launched site ? It's quite incredible. We worked on the designs and development of our publication for over six months, and I can't tell you how much time we spent. The issue was simply that…