B2b
Articles Tagged b2b:
-
How to Optimize a Landing Page for SEO
A landing page is a destination page on your website where you want to convert visitors. While other pages may provide information and detail about products and services, a landing page should be designed as a destination. It's the last…
-
The Ultimate Guide to Building a B2B Content Marketing Strategy
The business world has undergone a massive transformation in recent years, and B2B content marketing has become an essential tool for companies looking to stand out in the crowded digital marketplace. B2B content marketing is more critical as companies aim…
-
Snappy: An Enterprise Gifting Platform To Reward Your Customers or Employees
Meeting the expectations of your customers is the baseline in a B2C or B2B relationship. If I were to quantify meeting expectations, I'd provide a letter grade of a C+. Creating a memorable or delightful experience requires a different approach.…
-
Sales Technology: Past, Present, and Future
While the overarching focus of the content on Martech Zone is MarTech -related, sales technology is often overlooked. However, having a robust MarTech stack without sales technology leaves a huge opportunity gap within an organization. It's why we are constantly…
-
GrowSurf: Effortlessly Launch A Fully Automated Referral Marketing Program
No matter how much sales, marketing, and advertising we do, our primary lead generation source continues to be our own customers. Sometimes it's a peer that's moved on to a new company and brings us along, other times it's a…
-
Mediafly Revenue360: The Evolution of Sales Enablement Technology
Before 2020, B2B buyer behaviors had already begun shifting to favor digital and self-service channels. With more buyers firmly cemented in the world of digital selling, there’s no going back. 71% of buyers willingly spend over $50,000 on a single…
-
A Must-Have List of Content EVERY B2B Business Needs To Feed The Buyer’s Journey
It's puzzling to me that B2B Marketers will often deploy a plethora of campaigns and produce an endless stream of content or social media updates without the very basic minimum, well-produced content library that every prospect is seeking when researching…
-
The Rise of Revenue Job Titles in Sales and Marketing
With one analyst giving a global recession a 98% likelihood , it’s almost guaranteed that businesses will face significant challenges in the new year. Corporations have responded to the anticipated slow growth — along with astronomical inflation rates — by…
-
What Is Buyer Intent Data? How Can You Leverage Intent In Your B2B Marketing Strategy?
It seems incredible that more companies aren't using intent data to drive their sales and marketing initiatives. The fact that so few ever dig that deep to uncover the best possible leads puts you and your company at a decided…
-
LeadDelta: How to Organize and Manage Your LinkedIn Connections
The more people you know on LinkedIn, the better off you will be. It's indisputable that having a high number of LinkedIn connections may help you expand your personal brand by increasing the reach of your published content, enhancing LinkedIn…
-
3 Keys To Marketing Effectively For B2B Growth
If you’re a B2B marketer you can’t help but notice that the world is a little different these days. Lately, we’ve all been feeling the effects of an uncertain economy – in the broader market and maybe within our own…
-
B2B Martech: Applying Consumer Marketing Strategies In The Business World
The masses have spoken – between the demand for digitized customer experiences and streamlined digital business operations, the marketing technology space has grown an additional 24% since 2020. But most martech investments and advancements have been largely confined to the…
