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Ziflow: The Proofing Platform Top Enterprise Brands Trust to Move Faster
Bringing creative content to life is rarely a smooth process. From endless email chains to conflicting feedback and missed deadlines, the review and approval phase often slows down campaigns that should be moving forward. For marketing and creative teams, those bottlenecks don’t just waste time—they put brand consistency, compliance, and campaign impact at risk. Ziflow Ziflow exists to remove those…
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What Metrics to Measure Your Content Marketing Effectiveness With
Content marketing metrics are the quantitative measures that tell you how your content is performing. They help you prove the value of your content efforts – but only if you focus on the right metrics. It’s easy to get distracted by vanity metrics (such as raw traffic or social likes) that appear impressive but don’t always translate into business growth.…
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10 Tips for Commenting Strategies: Build Authority and Drive Leads Without Getting Banned
The shift from traditional blog comment sections to social media forums and communities has significantly altered how marketers interact with their audiences. Platforms like LinkedIn, Reddit, Facebook Groups, and niche Discord servers have become the new venues for commentary-based networking and visibility. Still, they come with both massive potential and clear risks. Commenting is no longer just about dropping a…
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An Introductory Guide to Pinterest Metrics
Pinterest is a unique blend of a social network and a search engine, where over 459 million monthly active users discover new ideas, products, and inspirations. This platform transcends the traditional boundaries of social media, positioning itself as a tool for visual marketers across various industries, including fashion, home decor, food, and more. By leveraging Pinterest, businesses can tap into…
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zipBoard: Streamlining Proofing and Collaboration Workflows for Any Digital Asset
Online proofing has become an essential process in the digital age, ensuring accuracy and effectiveness in various content creation, document collaboration, and marketing collateral. This systematic approach involves several prioritized steps, each crucial in maintaining the integrity and appeal of digital content. Brands utilize proofing processes and workflows to collaborate, verify, and approve: Accuracy and Quality: The primary goal of…
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The Ultimate Guide to Optimizing Social Media Posts for Better Business Results
Social media marketing (SMM) is a powerful strategy for businesses aiming to expand their reach, engage with their audience, and drive tangible results. Whether building brand awareness, nurturing a community, enhancing customer loyalty, or driving sales, each aspect of your social media strategy plays a crucial role. From crafting compelling headlines to leveraging platform-specific strategies, this comprehensive guide delves into…
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The Best Social Sharing Button Plugin for WordPress
One of our clients called this morning and mentioned that whenever they attempted to write a Facebook update and share a link to their site, the update didn’t show the social sharing image we’d provided. I did some tests this morning, and on the desktop browser, it appeared to work fine, but the mobile app inserted a link with no…
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10 Ways to Ensure Content Marketing Success
Ready to give your content marketing efforts a boost? It takes some time and forethought to make your content work for you, but with a little planning, it’s more than possible. Here’s a checklist for you to follow to take your already awesome content to the next level. 1. Be Purposeful Before you even get started with your content marketing…
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The Features Every Content Management System (CMS) Or E-commerce Platform Must Have For Search Engine Optimization (SEO)
I met with a client who has been struggling with their search engine rankings. As I reviewed their Content Management System (CMS), I looked for some basic best practices that I could not find. Before I provide a checklist to verify with your CMS provider, I should first state that there is absolutely NO reason for a company NOT to…
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Website Features Checklist: The 68 Ultimate Must-Haves for Your Site
Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. UK Web Host Review designed this infographic to develop a list of features they believe should be included with every business’ online presence. For your business to succeed online you need to make sure that your website is feature packed! There are many…
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