CRM

Articles Tagged CRM:

  • What is a CRM? Benefits? When To Invest in CRM?

    What Is A CRM? What Are The Benefits Of Using One?

    I’ve seen some great CRM implementations and some terrible ones in my career. Like any technology, ensuring that your team spends less time working in the CRM and more time providing value with your CRM is the key to a great CRM implementation. I’ve seen poorly implemented CRM systems that froze sales teams… and unused CRMs that duplicated efforts and…

  • Snappy Enterprise Gifting Platform

    Snappy: An Enterprise Gifting Platform To Reward Your Customers or Employees

    Meeting the expectations of your customers is the baseline in a B2C or B2B relationship. If I were to quantify meeting expectations, I’d provide a letter grade of a C+. Creating a memorable or delightful experience requires a different approach. Over the years of working with clients, I’ve always tried to think of something unique that the client never expected…

  • Sales Technology

    Sales Technology: Past, Present, and Future

    While the overarching focus of the content on Martech Zone is MarTech-related, sales technology is often overlooked. However, having a robust MarTech stack without sales technology leaves a huge opportunity gap within an organization. It’s why we are constantly introducing and discussing sales as part of the overall strategy when it comes to an organization’s digital transformation. It’s important to…

  • Prowly - Affordable, Easy-To-Use PRM for public relations and media relations professionals

    Prowly: An Easy and Affordable PR and Media Relations Platform (PRM) For Any Size Team

    Suppose you’re a business with a public relations (PR) team, a freelance public relations professional, or a public relations firm. In that case, finding a comprehensive Public Relations Management (PRM) platform is an absolute must. What is a PRM Platform? A PRM platform enables a public relations professional to do all of the tasks associated with their job with the…

  • LeadDelta: Manage, Filter, Tag, and Export LinkedIn Connections

    LeadDelta: How to Organize and Manage Your LinkedIn Connections

    The more people you know on LinkedIn, the better off you will be. It’s indisputable that having a high number of LinkedIn connections may help you expand your personal brand by increasing the reach of your published content, enhancing LinkedIn search results, and increasing profile views. However, It’s easy to get overwhelmed by your network and forget why you added…

  • Shape CRM, Sales Automation, Pipeline Management

    Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management

    It’s amazing to see how advanced sales automation platforms are getting these days. I was just speaking with a colleague of mine where I mentioned that customer relationship management (CRM) was no longer a platform, it’s basically a feature. The platforms of old require often require massive implementation budgets that incorporate third-party integrations and tons of automation. I know… my…

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