Customer Engagement

Articles Tagged customer engagement:

  • Content Marketingcontent marketing conundrum

    The Content Marketing Conundrum

    Whether you’re across the pond or here in the Americas, I don’t believe the challenges with content marketing are indifferent… developing a measured strategy that develops compelling content relevant to your audiences across mediums and levels of intent is tough. There’s no secret, it’s simply hard work. As many of us would have expected their findings revealed that content budgets…

  • Marketing Infographicsthe social customer

    Highlights of the Social Customer Index Report

    Utilizing social listening software, every day we identify complaints, mistruths, service requests or compliments made to companies that lack any response from the business targeted. While consumers are now dominating social media, businesses are getting worse at responding. According to Sprout Social – 4 out of 5 requests go unanswered! Ouch. These are highlights from the Sprout Social Index Engagement…

  • Email Marketing & AutomationLifecycle Marketing

    The Ecosystem of Lifecycle Marketing: A Detailed Analysis

    Lead generation and conversion have become paramount in today’s fast-paced, hyper-competitive business landscape. Customer loyalties are increasingly fleeting, making it crucial for businesses to understand the intricacies of the lifecycle marketing ecosystem. This article delves into the key insights provided by the infographic to shed light on this vital aspect of sales and marketing. Lead Generation and Conversion Generating and…

  • E-commerce and RetailFlash Sales: Tips and Best Practices for Ecommerce

    Flash Sales: An Effective E-commerce Tool For Driving Significant Revenue

    What is a flash sale? A flash sale is a steeply discounted offer that has a quick expiration. E-commerce providers drive many more sales by offering daily flash sales on their sites. Consumers wind up returning daily to see what the deal is… purchasing more items more often. But do they work? Familiar brands with loyal customers can no longer…

  • Email Marketing & Automationsmall business marketing cycle

    Small Business Marketing Cycle Toolbox

    Our technology sponsor,Formstack (for online form building), built than incredible infographic providing guidance on the strategies and tools that a small business can leverage. Each of the tools are cost effective and easy to use. Developing a marketing strategy can be tough. Luckily, the Toolbox of the Small Business Marketing Cycle helps you streamline the process, all while providing popular…

  • Social Media & Influencer MarketingGary Vaynerchuk Keynote: Social media ROI and Retention

    10 Takeaways From Gary Vaynerchuk’s Speech On Customer Retention and the ROI of Social Media

    I’m not sure I’ve heard a speech that more closely matched the way we work with our customers. Like many of the other folks I respect in the online marketing industry, Gary Vaynerchuk isn’t just blowing smoke with theory… he’s aggressively applied, tested, and fine-tuned his approaches to online marketing – and succeeded. This is a matter-of-fact style speech (warning:…

  • Content MarketingThe Ultimate Sales Machine by Chet Holmes

    The Ultimate Sales Machine: Mastering the Art and Science of Sales Success

    In his groundbreaking book The Ultimate Sales Machine, the late Chet Holmes presents a masterful framework for sales excellence that has stood the test of time. Drawing from decades of experience working with companies of all sizes, Holmes distilled the essence of sales success into twelve core strategies that, when implemented with what he calls pigheaded discipline and determination, can…

  • Content MarketingMarketing Lessons from Curse of the Golden Flower

    5 Marketing Lessons Learned from Curse of the Golden Flower

    My son and I rented this amazing movie, which got me thinking. The 2006 Chinese historical drama Curse of the Golden Flower, directed by Zhang Yimou, tells a story of palace intrigue, secrets, and betrayal within the imperial family during the Late Tang dynasty. While it may seem like the film has little to do with modern marketing, a closer…

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