Customer Engagement

Articles Tagged customer engagement:

  • Mobile Application Development

    Here Are 6 Ways That Mobile Apps Help in Business Growth

    As mobile native frameworks decrease development time and drive down development costs, mobile applications are becoming a must-have for many companies to drive innovation. Building your own mobile application isn't at all costly and unwieldy as it was just a…

  • How Businesses are Getting Customers with Pokémon Go

    How Businesses are Getting Customers with Pokémon Go

    When Pokémon Go took the world by storm last year, it didn’t just get players off the couch—it got them walking through the doors of local businesses. The mobile augmented reality ( AR ) game, which uses real-world locations as…

  • 8 Pillars of Modern Marketing

    Modern Marketing: Eight Core Pillars

    Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today's landscape: Customer-Centric Brand Experience : Today's marketing focuses on creating meaningful customer…

  • personalization

    The Key to Your Brand Regaining Control is Personalization

    Every prospect and customer are motivated differently, arrive at your business through different mediums, with different levels of intent, are seeking different information, are at different stages of the customer journey , and expect to immediately find what they need.…

  • Depositphotos 25375425 s

    6 Benefits of Branded Forums and Online Communities

    This week, we released a major update of our email newsletter plugin for WordPress . One of the elements we struggled with was dealing with all the different ways customers were attempting to contact us with feature requests, implementation questions,…

  • marketing technology

    Putting Your CMO in Charge of Marketing Technology Pays Off!

    A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital marketing technologies and integrating the data produced from multiplying customer…

  • content marketing conundrum

    The Content Marketing Conundrum

    Whether you're across the pond or here in the Americas, I don't believe the challenges with content marketing are indifferent... developing a measured strategy that develops compelling content relevant to your audiences across mediums and levels of intent is tough.…

  • the social customer

    Highlights of the Social Customer Index Report

    Utilizing social listening software, every day we identify complaints, mistruths, service requests or compliments made to companies that lack any response from the business targeted. While consumers are now dominating social media, businesses are getting worse at responding. According to…

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