Customer Engagement
Articles Tagged customer engagement:
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Here Are 6 Ways That Mobile Apps Help in Business Growth
As mobile native frameworks decrease development time and drive down development costs, mobile applications are becoming a must-have for many companies to drive innovation. Building your own mobile application isn't at all costly and unwieldy as it was just a…
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How To Improve Your Sales Prospecting Effectiveness
Effective prospecting isn't just about making calls or sending emails—it's about implementing a strategic, multifaceted approach that yields measurable results. The most successful sales professionals understand prospecting requires a deliberate, systematic approach and continuous measurement and refinement. This comprehensive guide…
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How Businesses are Getting Customers with Pokémon Go
When Pokémon Go took the world by storm last year, it didn’t just get players off the couch—it got them walking through the doors of local businesses. The mobile augmented reality ( AR ) game, which uses real-world locations as…
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Modern Marketing: Eight Core Pillars
Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today's landscape: Customer-Centric Brand Experience : Today's marketing focuses on creating meaningful customer…
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The Key to Your Brand Regaining Control is Personalization
Every prospect and customer are motivated differently, arrive at your business through different mediums, with different levels of intent, are seeking different information, are at different stages of the customer journey , and expect to immediately find what they need.…
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What Factors Make for a Successful Social Media Strategy?
The Seven Success Factors of Social Business Strategy by Charlene Li and Brian Solis is a must-read for business leaders, marketers, and strategists aiming to integrate social media into their business models. The book provides a clear, actionable framework for…
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6 Benefits of Branded Forums and Online Communities
This week, we released a major update of our email newsletter plugin for WordPress . One of the elements we struggled with was dealing with all the different ways customers were attempting to contact us with feature requests, implementation questions,…
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Putting Your CMO in Charge of Marketing Technology Pays Off!
A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital marketing technologies and integrating the data produced from multiplying customer…
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The Content Marketing Conundrum
Whether you're across the pond or here in the Americas, I don't believe the challenges with content marketing are indifferent... developing a measured strategy that develops compelling content relevant to your audiences across mediums and levels of intent is tough.…
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Highlights of the Social Customer Index Report
Utilizing social listening software, every day we identify complaints, mistruths, service requests or compliments made to companies that lack any response from the business targeted. While consumers are now dominating social media, businesses are getting worse at responding. According to…
