Customer Journey

Articles Tagged customer journey:

  • Content MarketingLanding Page Visual Elements Infographic

    The Key Visual Elements of Landing Page Design

    The folks at Uplers have produced this interactive infographic, A Deep Dive Into the Use of Visuals in Landing Pages. The infographic covers how landing pages, and each of their critical visual elements, impact conversion rates. Reasons to Utilize Landing Pages Targeting Keywords for Organic Search – By creating a landing page optimized for search engines, you can appeal to…

  • Marketing EventsSalesforce Fintech Customer Journeys On-Demand Webinar

    On Demand Webinar: Creating Customer Experience Journeys in Fintech with Salesforce

    As digital experience continues to be the top area of focus for Financial Service companies, the customer journey (personalized digital touchpoint occurring across channel) is the foundation of that experience. Please join us as we provide insight into how to develop your own journeys for acquisition, onboarding, retention, and increasing value with your prospects and customers. We’ll also look at…

  • Content MarketingHoliday Purchase Customer Journeys

    A Visual Look at Holiday Customer Journeys

    If you’ve not subscribed yet, I’d highly recommend the Think with Google site and newsletter. Google puts out some amazing material to help retailers and businesses to grow their business online. In a recent article, they did a great job at visualizing 3 common customer journeys that are seen starting around Black Friday: The path to an unexpected retailer –…

  • Content MarketingGated Content

    Gated or Non-Gated Content: When? Why? How…

    Reaching your audience by intersecting with their digital behaviors is getting inherently more accessible through targeted advertising and media. Getting your brand to the forefront of your buyer’s mind, helping them become more aware of your brand and hopefully entering them into the well-known buyer’s journey is substantially harder. It takes is content that resonates with their needs and interests,…

  • Analytics & TestingAutopilot Insights

    Autopilot Launches Insights, a Customer Journey Tracker for Marketers

    82% of customers stopped doing business with a company in 2016 after a bad experience according to Mary Meeker’s latest Internet Trends Report. Lack of data and insights could be preventing marketers from advancing in their careers: new data shows that One-third of marketers lack the data and analytics they need to assess their performance, and 82% said better analytics…

  • Sales and Marketing TrainingImpact of Micro-Moments

    The Impact of Micro-Moments on the Consumer Journey

    A hot marketing trend that we’ve begun hearing more and more about is micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, changing how consumers shop across industries. Micro-Moments But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s essential to understand how new the idea of micro-moments is in digital marketing. Think with Google leads…

  • Public Relationsinfluence 2 future influence marketing

    How to Own Digital Transformation with Influencer Relations

    Your customers are becoming more informed, empowered, demanding, discerning, and elusive. The tactics and metrics of the past no longer align with how people make decisions in today’s digital and connected world. By implementing technology marketers are able to fundamentally impact the way brands view the customer journey. In fact, 34% of digital transformation is lead by CMOs compared to…

  • Content Marketinglookbookhq content automation

    LookBookHQ: Content Engagement and Automation Platform

    As we develop content strategies for our clients, we often work across mediums and layers of intent. We push a lot of broad content that gateways into detailed infographics that gateway into white papers or case studies. For the visitor researching their next purchase, they appreciate the focus from broad to narrow without wasting their time. What if that content…

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