Customer Journey

Articles Tagged customer journey:

  • Marketing Infographics8 Pillars of Modern Marketing

    Modern Marketing: Eight Core Pillars

    Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today’s landscape: Customer-Centric Brand Experience: Today’s marketing focuses on creating meaningful customer experiences at every touchpoint. With 80% of companies competing primarily on customer experience, successful brands understand that each interaction must be…

  • Advertising TechnologyBridging the Traditional vs. Digital Advertising Divide

    Bridging the Traditional-Digital Advertising Divide

    Media consumption habits have changed dramatically over the past five years, and advertising campaigns are evolving to keep pace. Today, ad dollars are being reallocated from offline channels like TV, print, and radio to digital and programmatic ad buying. However, many brands are uncertain of reallocating tried-and-true methods for their media plans to digital. TV is expected to still account…

  • Content Marketingauthority

    Authority: The Missing Element of Most Content Strategies

    There’s not a week that goes by on Martech Zone that we aren’t curating and sharing other people’s facts, opinions, quotes, and even their content by way of infographics and other publications. We are not a curation site for other people’s content, though. Sharing other people’s ideas doesn’t make you an authority, it recognizes and strengthens the author’s authority. But……

  • Sales and Marketing TrainingThe #1 Complaint about Inbound Marketing

    The #1 Complaint About Inbound Marketing

    Once every month or so, we hear the same complaint from prospects who are working with inbound marketing agencies and clients that are working with us on their inbound marketing efforts. Not to mention that this complaint is one that I’d make myself with our agency if I didn’t understand how inbound marketing actually worked. Complaint: We’re not getting any…

  • Content MarketingHow To Repurpose Content Effectively

    How To Repurpose Content Effectively

    Most marketers understand the value of high-quality content, but fewer consistently maximize its value through effective repurposing. Repurposing content is the practice of taking an existing asset and transforming it into multiple formats, experiences, and channels to reach broader audiences and drive stronger results over time. With so much competition for attention across platforms, repurposing is no longer optional. It…

  • E-commerce and Retailcustomer journey personalization

    Personalizing the Customer’s Shopping Journey

    Tailoring the shopping experience to individual consumers isn’t a new idea. Just think about the feeling you get when you visit a local restaurant and the waitress remembers your name and your usual. It feels good, right? Personalization is about recreating that personal touch, showing the customer that you understand and care about her. Technology may enable personalization tactics, but…

  • Customer Data PlatformsMicro-moments and customer journeys

    Micro-Moments and Customer Journeys

    The online marketing industry continues to progress in providing technology that enables marketers to predict and deliver roadmaps to help consumers and businesses convert. We’ve made some assumptions up to this point, though. The general theme of personas and sales funnels is much more porous and flexible than we ever imagined. Cisco has provided research that shows that the average…

  • Analytics & Testingcross device customer journey

    The Impact of Cross-Device Journeys and Real-Time Personalization

    Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today’s marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use of a variety of channels to market to prospects and customers. Channels may include one or more media or devices…

  • Content Marketingpersonalization

    The Key to Your Brand Regaining Control is Personalization

    Every prospect and customer are motivated differently, arrive at your business through different mediums, with different levels of intent, are seeking different information, are at different stages of the customer journey, and expect to immediately find what they need. There’s nothing more frustrating than getting held up when you’re trying to take the next step. Perhaps it’s something as simple…

  • E-commerce and RetailZero Moment of Truth: Steps to Readiness for Marketers

    Zero Moment of Truth: 8 Steps to Readiness

    Late last year, I stood in for a colleague who was doing a presentation on Google’s Zero Moment of Truth (ZMOT). While a lot of effort and material is put into documenting the strategy, for most modern marketers, the material is relatively elementary. What is the Zero Moment of Truth? Whether we’re shopping for corn flakes, concert tickets or a…

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