Customer Journey
Articles Tagged customer journey:
- Sales and Marketing Training
B2B Marketing Strategies By Sales Funnel Stage
B2B marketing and sales interactions can be visualized as a funnel, guiding prospects from initial discovery of a solution to becoming loyal customers. Each stage—Awareness, Consideration, Decision, Purchase, Retention, and Expansion—plays a distinct role in addressing buyer needs. Table of ContentsOverview: The B2B Sales FunnelAwareness StageConsideration StageDecision StagePurchase StageRetention StageExpansion StageAdditional Tips Overview: The B2B Sales Funnel The B2B sales…
- E-commerce and Retail
8 Insights Into Today’s Online Shopping Behavior… That Brands Must Deliver On
The dynamics of online shopping continue to evolve as consumer expectations shift rapidly in response to convenience, pricing, and technological enablement. While marketers often focus on trends in automation or AI personalization, the behavioral patterns of everyday buyers reveal the most immediate opportunities for growth. Source: Fit Small Business A detailed look at recent commerce studies highlights several critical consumer…
- E-commerce and Retail
Customer-Facing Devices: How Bandwidth, Wi-Fi, AI, and Affordable Tech Are Transforming Retail
The retail landscape has undergone a significant transformation in recent years, driven by the convergence of high-speed connectivity, artificial intelligence (AI), and cost-effective technologies. This synergy empowers retailers to deploy a new generation of customer-facing devices that deliver previously unattainable real-time, personalized marketing and sales experiences. Advancements in 5G and Wi-Fi infrastructure have laid the foundation for seamless, high-speed data…
- Analytics & Testing
Feedier: Capture Actionable Customer Intelligence with AI
Organizations are overwhelmed by customer feedback from countless touchpoints—emails, surveys, reviews, support tickets, etc. The challenge for mid-sized to large enterprises and public institutions isn’t a lack of data; it’s making sense of it all. Traditional feedback analysis methods are time-consuming, heavily reliant on manual processes, and fail to convert insights into real-time action. As a result, customer experience (CX)…
- Artificial Intelligence
Building the Future of Marketing with AI and Operational Excellence: Hilary Cook at #AdobeSummit
In yesterday’s Adobe Summit keynotes, Hilary Cook, VP of Global Marketing Operations at Marriott International delivered a compelling keynote that challenged marketers to rethink their approach to artificial intelligence (AI), process optimization, and customer-centric marketing strategies. Table of ContentsLooking the Future in the Face: AI and Readiness AssessmentBreaking Down the Complexity of Marketing OperationsExecutive Alignment: The Catalyst for ChangePiloting, Scaling,…
- Content Marketing
The Three Rules of Marketing and Sales Communication: The Foundation of Everything We Do
Marketing and sales aren’t about gimmicks, guesswork, or gut feelings. They’re about solving problems, demonstrating value, and communicating effectively. Every campaign, every sales call, every pricing decision—everything we do—must follow three fundamental rules. 3 Rules Of Marketing And SalesRule #1: Understand THEIR Problem You’re SolvingRule #2: Measure the Value of Fixing THEIR ProblemRule #3: Speak THEIR Language When businesses ignore…
- Sales and Marketing Training
Reframing Marketing Operations: Evolving Roles, Strategic Impact, and the Intersection with Product Management
Traditionally, marketing operations (MOps) has been a department focused on the tactical execution of efforts like campaign management, platform optimization, and lead nurturing. While these remain key parts of the role, it’s evolved beyond this and now encompasses strategic influence. In order for MOps professionals to contribute maximum value to their organizations and extend their career trajectories, they must also…
- Analytics & Testing
The Path to Conversion: Ensuring Every Page Guides Users Forward
When discussing website conversions, many immediately think of the final sale, lead submission, or sign-up. However, conversion is more than just a destination—a journey. Every visitor’s step toward becoming a customer, subscriber, or engaged user is a conversion. Each of these steps are conversions: Engagement Conversion: A visitor lands on the homepage and clicks on a featured blog post that…
- Analytics & Testing
Game Day Success: Best Practices for Super Bowl Campaign Measurement and Optimization
For brands, the Super Bowl is a moment of immense opportunity and risk. With $8 million being spent on just 30 seconds of airtime, every decision—from media buying to audience targeting—needs to yield tangible results. To achieve true ROI, leveraging AI-powered tools and first-party data has become critical in providing real-time, actionable insights that help brands optimize their Super Bowl…
- Advertising Technology
How to Avoid MarTech Bloat and Stop Bottlenecking Workflows that Drive Key Business Outcomes
Marketers are only using 33% of their MarTech stack’s full capabilities. Gartner When you consider the cost of various marketing technology solutions, from marketing automation and email marketing platforms to analytics and data solutions, utilizing only a third of any technology investment is a massive drain on an organization’s marketing and IT budget. But it’s not just a budgetary issue.…
