Customer Journey

Articles Tagged customer journey:

  • E-commerce and RetailHow Technology Has Changed the Retail Customer Journey

    How Retail Customer Journeys Have Changed With Technology

    Retail has undergone radical shifts from the days of mass broadcasts to the age of digital interactivity. Where shoppers once relied on TV ads and in-store sales associates to learn about products, they now turn to smartphones, social media, and local delivery services for immediate answers. This article provides an in-depth look at the Retail Customer Journey—Awareness, Consideration, Purchase, Experience,…

  • Artificial IntelligenceUsing IVAs to Boost CX and Build Customer Loyalty

    How Marketers Can Use IVAs to Boost CX to Build Customer Loyalty in 2025

    Think about the steps you take before making a purchase decision. What insights from other customers do you examine? Maybe you will make it a habit to read customer reviews. Or perhaps you rely on the number of stars or the customer ratings, which is easy to do—after all, for so many online retailers, the customer rating info appears above…

  • Content Marketingabout us best practices

    About Us Best Practices: How to Turn Visitors into Loyal Customers

    An About Us page is one of the most crucial elements of any brand’s website or e-commerce presence. While often overlooked or hastily composed, this page is the digital handshake between a company and its prospective buyers. Customers don’t simply want to purchase a product or service; they want to understand who they’re dealing with, why that brand exists, and…

  • Analytics & TestingPiwik PRO versus Google Analytics Features

    Piwik PRO Analytics: Why Companies Choose It Over Google Analytics

    Businesses rely heavily on analytics to understand customers, optimize digital strategies, and improve ROI. However, with growing concerns about data privacy, compliance with laws like GDPR and HIPAA, and the limitations of free tools like Google Analytics, many companies are seeking more secure, flexible, and scalable solutions. Google revolutionized the analytics industry by offering a free tool that democratized website…

  • Sales and Marketing TrainingGartner's Six Stages of the B2B Buyer's Journey

    The Six Stages of the B2B Buyer’s Journey

    Over recent years, many articles have been written on buyer journeys and how businesses must transform to accommodate digital changes in buyer behavior. The phases that a buyer walks through are critical to your overall sales and marketing strategy, ensuring that you provide information to prospects or customers where and when they’re looking for it. How Digital Changed Everything The…

  • E-commerce and RetailE-Commerce: Discoverability, Findability, Shopability

    The Three Pillars of E-commerce Success: Discoverability, Findability, and Shopability

    Online merchandising has evolved beyond traditional retail display techniques into a complex digital strategy. Today’s digital storefronts must master the art of presenting products in ways that engage customers across multiple touchpoints and devices. This involves sophisticated product presentation, intelligent categorization, search optimization, and a carefully crafted customer journey that guides visitors from discovery to purchase. Discoverability: The Gateway to…

  • Artificial IntelligenceWhat is a Chatbot?

    What Is A Chatbot? The Evolution from Simple Scripts to Sophisticated AI

    A chatbot is a computer program designed to simulate conversation with human users, particularly over digital channels. While today’s chatbots leverage advanced artificial intelligence (AI) and natural language processing (NLP), their journey from simple pattern-matching systems to sophisticated conversational agents spans over five decades of technological evolution. Table of ContentsThe History of ChatbotsThe Dawn of Chatbots: Setting the Foundation (1960s-1980s)The…

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