Ebook
Martech Zone articles tagged ebook:
- Artificial Intelligence
Download: The Clear & Complete Guide To Account-Based Experience (ABX)
Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth. Chief Marketing Officer, Jon Miller, has written and published…
- Content Marketing
How to Design, Write, and Publish Your Ebook Using Google Docs
If you’ve gone down the road of writing and publishing an ebook, you know messing with EPUB file types, conversions, design and distribution is not for the faint of heart. There’s quite a number of ebook solutions out there that will help you through the process and get your ebook onto Google Play Books, the Kindle and other devices. Ebooks…
- Ecommerce and Retail
Talkable: Build, Track, Test, and Analyze Referral Programs for Ecommerce
According to the Word of Mouth Marketing Association reports that every day in the United States, there are approximately 2.4 billion brand-related conversations. According to Nielsen, 90% of people trust business recommendations from someone they know Purchasing behavior has been socially influenced since the beginning of time. Long before social networks like Facebook and Twitter kept you in the virtual…
- Ecommerce and Retail
7 Strategies Used in Pricing Intelligence Defined
At the IRCE, I was able to sit down with Mihir Kittur, co-founder and Chief Innovation Officer at Ugam, a big data analytics platform that empowers commerce companies to make real-time actions that increase revenue performance. Ugam presented at the event to discuss pricing and how companies could avoid pricing wars. By utilizing consumer demand signals collected online and building…
- Ecommerce and Retail
10 Ways to Convert Visitors Using Psychology
Businesses often focus only on deals to drive more sales. I think it’s a mistake. Not because it doesn’t work but because it only impacts a percentage of the audience. Not everyone is interested in a discount – many are more concerned about timely shipping, quality of the product, reputation of the business, etc. In fact, I’d be willing to…
- Content Marketing
B2B Lead Generation Manifesto
Business to business (B2B) lead generation through content creation is a fantastic strategy. Developing, distributing and promoting content online can grow your authority and build relationships with your prospective customers. Unbounce – a do-it-yourself landing page platform – has developed this infographic, The B2B Lead Generation Manifesto to describe the successful process of B2B lead generation through content marketing. The…