Ebook

Martech Zone articles tagged ebook:

  • Content MarketingGoogle Docs Epub Export Ebook Publish

    How to Design, Write, and Publish Your Ebook Using Google Docs

    If you’ve gone down the road of writing and publishing an ebook, you know messing with EPUB file types, conversions, design and distribution is not for the faint of heart. There’s quite a number of ebook solutions out there that will help you through the process and get your ebook onto Google Play Books, the Kindle and other devices. Ebooks…

  • Ecommerce and RetailTalkable

    Talkable: Build, Track, Test, and Analyze Referral Programs for Ecommerce

    According to the Word of Mouth Marketing Association reports that every day in the United States, there are approximately 2.4 billion brand-related conversations. According to Nielsen, 90% of people trust business recommendations from someone they know Purchasing behavior has been socially influenced since the beginning of time. Long before social networks like Facebook and Twitter kept you in the virtual…

  • Ecommerce and Retailugam pricing intelligence

    7 Strategies Used in Pricing Intelligence Defined

    At the IRCE, I was able to sit down with Mihir Kittur, co-founder and Chief Innovation Officer at Ugam, a big data analytics platform that empowers commerce companies to make real-time actions that increase revenue performance. Ugam presented at the event to discuss pricing and how companies could avoid pricing wars. By utilizing consumer demand signals collected online and building…

  • Marketing Booksdouglas karr ebook

    Free Ebook: Are You Playing the Numbers Game?

    We’ve written about how impressed we were with EveryoneSocial to encourage your employees to promote your brand socially. After doing the post, the team there reached out and interviewed me regarding my experience with social media. They took the results of that interview and developed a beautiful ebook that you can download from their site. It’s not beautiful because my…

  • Analytics & Testingmeltwater bear

    Free Ebook: Listen Up! Social Listening for Smarter Business

    Do they really like you? It’s not so hard to find out these days. Social listening is arguably the most significant technology to hit marketing since social media itself. Those of us with a traditional marketing background remember the days when understanding who your customer was and what they thought of you required polls, focus groups, and/or outsourcing tedious research…

  • Content Marketingape kawasaki

    APE: Author, Publisher, Entrepreneur

    In preparation for our interview with Guy Kawasaki, I purchased a copy of APE: Author, Publisher, Entrepreneur-How to Publish a Book. I’ve read the majority of Guy Kawasaki’s books and have been a fan for quite some time (be sure to tune into the interview for the first time he tweeted to me… funny story!). This book is quite different,…

  • Ecommerce and Retailconversion psychology

    10 Ways to Convert Visitors Using Psychology

    Businesses often focus only on deals to drive more sales. I think it’s a mistake. Not because it doesn’t work but because it only impacts a percentage of the audience. Not everyone is interested in a discount – many are more concerned about timely shipping, quality of the product, reputation of the business, etc. In fact, I’d be willing to…

  • Content Marketingb2b lead generation

    B2B Lead Generation Manifesto

    Business to business (B2B) lead generation through content creation is a fantastic strategy. Developing, distributing and promoting content online can grow your authority and build relationships with your prospective customers. Unbounce – a do-it-yourself landing page platform – has developed this infographic, The B2B Lead Generation Manifesto to describe the successful process of B2B lead generation through content marketing. The…

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