Ecommerce

Articles Tagged ecommerce:

  • E-commerce and RetailQ4 Campaign Checklist Every E-commerce Marketer Needs 

    The Q4 Campaign Checklist Every Ecommerce Marketer Needs 

    Ecommerce marketers face their biggest test in Q4, when three months of revenue outweigh the other nine combined. Industry forecasts put this year’s holiday spend just shy of the trillion-dollar mark, and online’s share keeps edging higher. Email alone steers a meaningful slice of that cash, and any inbox veteran knows that send volume lifts sharply once Halloween decorations hit…

  • Mobile Marketing, Messaging, and AppsOmnisend: WordPress SMS Plugin for Email, Popups, Text Messaging, and More

    Omnisend: WordPress Automated Marketing That Works With SMS, Email, and More

    Growing a WordPress site means wearing a lot of hats. Whether you’re publishing content, managing a WooCommerce store, or building a membership site, you’re constantly chasing engagement, traffic, and conversions. But piecing together plugins for email, SMS, popups, and forms slows you down—and leaves growth on the table. What if your email marketing, SMS outreach, popups, automations, and audience segmentation…

  • E-commerce and RetailPromotion Optimization Institute 2025 State of Consumer Goods Report

    The State of the Consumer Goods Industry in 2025: A Strategic Outlook for Retailers and D2C Marketers

    The consumer goods industry is undergoing a seismic transformation. After several years of supply chain disruptions, digital upheaval, and shifting consumer priorities, 2025 marks a year where both legacy brands and digital-native challengers are resetting their strategies. For retailers, D2C brands, and online store operators, understanding the prevailing trends is not just important—it’s mission-critical. According to the 2025 Consumer Goods…

  • Analytics & TestingLightspeed POS for Retail

    Lightspeed: Supercharge Retail With Unified Commerce POS and Reporting Tools

    Retailers today are under constant pressure to streamline operations, delight customers across every channel, and adapt quickly to market changes. Managing inventory, payments, e-commerce, and customer data across multiple locations — all while trying to grow — can overwhelm even seasoned merchants. Many turn to retail POS systems to ease the burden, but they often find these tools lacking in…

  • E-commerce and RetailFeedvisor: The AI Optimization Engine for Amazon and Walmart Sellers

    Feedvisor: The AI Optimization Engine for Amazon and Walmart Sellers

    As online marketplaces like Amazon and Walmart become increasingly saturated, brands and sellers face mounting challenges, including shrinking margins, fierce buy box competition, complex ad ecosystems, and unpredictable inventory demand. Feedvisor Feedvisor is a solution to this complexity. Described as an AI-first optimization and intelligence platform, Feedvisor provides real-time, machine learning-powered tools to help large sellers, private label brands, and…

  • E-commerce and RetailE-commerce Content That Drives Conversions

    How to Craft Content That Converts: 5 Proven Principles for E-Commerce Success

    In the crowded world of online stores, content can make the difference between a casual browser and a paying customer. High-converting e-commerce content isn’t just about describing a product – it’s about structuring information to match how users scan, read, and engage with pages. From product descriptions to blog articles, effective content uses smart structure, psychological cues, targeted messaging, clear…

  • Analytics & TestingDoes Video Really Boost Landing Page Conversions?

    Does Video Really Boost Landing Page Conversions? Not Always—and Here’s Why

    Marketers have long treated video as a silver bullet for landing page performance. For years, a widely quoted statistic claimed that adding video to your landing page could increase conversions by a staggering 86%. The origin of this figure? An old study focused on a single case involving a learning management system—a highly specific context where video may have played…

  • E-commerce and RetailOmnichannel Retail and E-Commerce Customer Journeys (Clicks to Bricks)

    Mastering the Modern Omnichannel Buying Journey: A Retailer’s Guide

    In today’s hyperconnected retail and e-commerce landscape, the path to purchase has become increasingly complex. The traditional linear funnel has evolved into a dynamic, multi-directional web of touchpoints, driven by empowered consumers who seamlessly switch between digital and physical environments. For retailers and online sellers alike, understanding and optimizing the omnichannel buying journey is no longer optional—it is mission-critical for…

  • E-commerce and RetailTalkable: Referral Program for E-Commerce

    Talkable: Build, Track, Test, and Analyze Referral Programs for Ecommerce

    Customer acquisition costs are rising, paid channels are saturated, and even loyal customers are harder to reach. For DTC and e-commerce brands, finding a scalable and cost-effective way to grow revenue without sacrificing margins is more urgent than ever. That’s where referral marketing proves its power—not just as a channel, but as a long-term growth engine. Talkable Talkable is a…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership