Email Marketing
Articles Tagged Email Marketing:
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What Is Marketing Automation? What You Need to Know…
Marketing automation is a buzzword that seems to be applied to everything nowadays. If a software platform can trigger a message to a recipient via its API , it’s promoted as a marketing automation solution. In my opinion, this isn't…
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vidREACH: Elevate Your B2B Outreach with Personalized Video Messaging
In today's digital age, where inboxes are flooded with generic emails, it's getting harder than ever to capture the attention of your B2B prospects and clients. Traditional communication methods often fall flat, failing to forge the genuine connections that drive…
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Campaign Monitor: Supercharge and Automate Your Email Marketing Strategy
Businesses face an overwhelming challenge: how to connect meaningfully with audiences while standing out in crowded inboxes. Email remains one of the most effective channels for customer engagement, but creating, managing, and optimizing campaigns can feel daunting without the right…
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Boost Your Conversions by Combating These 5 Conversion Killers
If there's one company online that gets to monitor and measure conversion rates across any variable, it's the folks at Formstack ! We've been friends, fans, and affiliates of the team for years, and it doesn't hurt that they're right…
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The Inbound Marketing Checklist: 21 Strategies for Growth
As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It's why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn't made a…
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You’ve (Still) Got Mail: Why Artificial Intelligence Means a Strong Future for Marketing Emails
It’s hard to believe that email has been around for 45 years. Most marketers today have never lived in a world without email. Yet despite being woven into the fabric of everyday life and business for so many of us…
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Check Out This Ingenious Animated GIF Email from Netflix
In many of the email best practice guides that I read, experts often discourage email marketers from developing emails with a single image. I've never been a fan of rules like this; I always think trying unique strategies is worth…
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Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation
Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems…
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5 Marketing Budget Mistakes to Avoid
One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. Setting your marketing budget to an overall percentage of…
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11 Bad Email Marketing Behaviors That Damage Your Reputation… And How To Avoid Them
Despite the rise of social media, messaging apps, and AI -driven communication, email remains a critical tool for marketers and sales professionals. It's direct, cost-effective, and measurable. But email is only effective when it's done right, and far too many…