Email Marketing
Articles Tagged Email Marketing:
- Content Marketing
10 Ways to Increase Pageviews with Your Content Strategy
Good advice is timeless as is the information in this infographic. Diana Adams of BitRebels put together a list 10 Ways to Supercharge the Pageviews On Your Posts and NowSourcing turned it into a beautiful infographic. The advice is straightforward: Post good content frequently (yes, I know we’ve been off during the holidays). Make your posts shareable – we love…
- Email Marketing & Automation
MyYappyDog: Social CRM for Real Estate Agents
There’s a new startup that’s gaining some traction in Indianapolis with Real Estate Agents, and it’s called My Yappy Dog. If you could combine a dead simple communication platform with a no-nonsense customer relationship management platform, you’ve got a Social CRM called My Yappy Dog. 3 out of 4 of real estate agency customers said they would do business again…
- Content Marketing
The Playbook for B2B Online Marketing
This is a fantastic infographic on the strategies of every successful business-to-business (B2B) online system. As we work with our customers, this is relatively close to our engagements’ overall look and feel. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks…
- Analytics & Testing
The B2B Sales Pipeline: Turning Clicks into Customers
What is a sales pipeline? In both the business to business (B2B) and the business to consumer (B2C) world, sales organizations work to quantify the number of leads they are currently trying to convert into customers. This provides them with a prediction as to whether they are going to meet the goals of the organization as it pertains to acquisition…
- Content Marketing
24 Inbound Marketing Pro Tips for E-commerce Content Marketing
The folks at ReferralCandy have done it again with this great compendium of inbound marketing advice for e-commerce content marketing in an infographic. I love this format they’ve put together… it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry…
- Email Marketing & Automation
Email Marketing Stats You Need to Know
I’m not too sure every single email marketing statistic here is imperative to your email marketing, but a few of them really stand out to me: Email Advertising Revenue is surprisingly low and far underutilized. I’m always surprised on our own blog that the header ad consistantly sells out… but no one has purchased advertising on our daily and weekly…
- Email Marketing & Automation
Right On Interactive: A Disrupter in Marketing Automation
When it comes to marketing automation, the industry is truly split. There are low-end solutions that require you to match their processes in order to be successful. These aren’t inexpensive… many cost thousands of dollars per month and basically require you to retool how your company works to match their methodology. I believe this spells disaster for many companies… who…
- Email Marketing & Automation
Serving is the New Selling
I attended an Indianapolis AMA luncheon where Joel Book spoke about Marketing to the Power of One. His presentation contained a plethora of great information around using digital marketing to serve customers more effectively. Although, there were several takeaways from the program, there was one that stuck with me. The notion that: serving is the new selling. Basically, the idea…
- Email Marketing & Automation
Email Versus Social Media
This well-detailed infographic from HostPapa provides more insight into how each medium – email or social media – should be utilized rather than whether one is a substitute for the other. They’re simply not. You should not be doing one or the other – you should be focused on doing both effectively. 75% of all adults express email is their…
- Content Marketing
How B2B Sales Has Changed
This infographic from Maximize Social Media beautifully lays out the advantage of inbound marketing as part of your overall sales process. It’s unfortunate, though, that they choose to pit one strategy against the other rather than providing how most B2B companies are combining the two strategies. By combining an inbound and outbound approach to B2B sales, you can capture and…
