Email Marketing

Articles Tagged Email Marketing:

  • email outreach

    Best Practices for Email Outreach to Influencers

    Since we’re pitched by public relations professionals on a daily basis, we get to see the best and worst of email outreach pitches. We’ve shared before how to write an effective pitch and this infographic is a great follow-up that encompasses the greater progress. The fact is that companies need to build awareness and authority for their brand online. Writing…

  • How To Repurpose Content Effectively

    How To Repurpose Content Effectively

    Most marketers understand the value of high-quality content, but fewer consistently maximize its value through effective repurposing. Repurposing content is the practice of taking an existing asset and transforming it into multiple formats, experiences, and channels to reach broader audiences and drive stronger results over time. With so much competition for attention across platforms, repurposing is no longer optional. It…

  • open sign small business

    Effective Small Business Content Marketing to Consumers

    A whopping 70 percent of customers prefer to get information about a company from content rather than through advertising. 77 percent of small businesses are investing in content marketing methodologies to convert online visitors into customers. The bottom line is this: Clicks from Shared Content are five times more likely to result in a purchase! Outside of the expense of…

  • email and social media infographic

    Here’s Why You Should Integrate Email and Social Media Strategies

    We got a bit feisty when someone shared a email versus social media infographic. The primary reason we disagreed with the versus discussion was that it shouldn’t be a question of choosing one or the other, it should be a matter of how to fully leverage each medium. Marketers should wonder how might email marketing and social media marketing work…

  • myyappydog

    MyYappyDog: Social CRM for Real Estate Agents

    There’s a new startup that’s gaining some traction in Indianapolis with Real Estate Agents, and it’s called My Yappy Dog. If you could combine a dead simple communication platform with a no-nonsense customer relationship management platform, you’ve got a Social CRM called My Yappy Dog. 3 out of 4 of real estate agency customers said they would do business again…

  • B2B Online Marketing Playbook

    The Playbook for B2B Online Marketing

    This is a fantastic infographic on the strategies of every successful business-to-business (B2B) online system. As we work with our customers, this is relatively close to our engagements’ overall look and feel. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks…

  • Depositphotos 9048816 s

    The B2B Sales Pipeline: Turning Clicks into Customers

    What is a sales pipeline? In both the business to business (B2B) and the business to consumer (B2C) world, sales organizations work to quantify the number of leads they are currently trying to convert into customers. This provides them with a prediction as to whether they are going to meet the goals of the organization as it pertains to acquisition…

  • inbound marketing tips

    24 Inbound Marketing Pro Tips for E-commerce Content Marketing

    The folks at ReferralCandy have done it again with this great compendium of inbound marketing advice for e-commerce content marketing in an infographic. I love this format they’ve put together… it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership