Email Marketing

Articles Tagged Email Marketing:

  • right on interactive customer lifecycle management

    Right On Interactive: A Disrupter in Marketing Automation

    When it comes to marketing automation, the industry is truly split. There are low-end solutions that require you to match their processes in order to be successful. These aren't inexpensive... many cost thousands of dollars per month and basically require…

  • Serving is the New Selling | Marketing Tech Blog

    Serving is the New Selling

    I attended an Indianapolis AMA luncheon where Joel Book spoke about Marketing to the Power of One. His presentation contained a plethora of great information around using digital marketing to serve customers more effectively. Although, there were several takeaways from…

  • email versus social media

    Email Versus Social Media

    This well-detailed infographic from HostPapa provides more insight into how each medium - email or social media - should be utilized rather than whether one is a substitute for the other. They're simply not. You should not be doing one…

  • how b2b sales has changed

    How B2B Sales Has Changed

    This infographic from Maximize Social Media beautifully lays out the advantage of inbound marketing as part of your overall sales process. It's unfortunate, though, that they choose to pit one strategy against the other rather than providing how most B2B…

  • email marketing best practices

    All Email Marketing That Sizzles Is Not Spam

    This infographic from Leadpages , a landing page solution , provides some great insight into email marketing and SPAM statistics. Key to this infographic is how many legitimate emails wind up in the junk folder . Chances are that's where…

  • Marketo Mini 2

    The Ultimate Email Marketing Cheatsheet

    There are many strategies and habits to choose from when thinking about your approach to email and content marketing. Many top-performing email marketers exercise distinct tactics like strategy, timing, testing, and overall design optimization, but what tactic delivers the best…

  • Importance of a Click Whitepaper

    The Importance of a Click Whitepaper

    Delivra, our client email marketing sponsor, has created a whitepaper demonstrating the importance of a click as it can be the difference between making the sale. The Importance of a Click whitepaper discusses the rationale behind every click, the tactics…

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