Email Marketing
Articles Tagged Email Marketing:
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Email Marketing Stats You Need to Know
I'm not too sure every single email marketing statistic here is imperative to your email marketing, but a few of them really stand out to me: Email Advertising Revenue is surprisingly low and far underutilized. I'm always surprised on our…
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Right On Interactive: A Disrupter in Marketing Automation
When it comes to marketing automation, the industry is truly split. There are low-end solutions that require you to match their processes in order to be successful. These aren't inexpensive... many cost thousands of dollars per month and basically require…
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Serving is the New Selling
I attended an Indianapolis AMA luncheon where Joel Book spoke about Marketing to the Power of One. His presentation contained a plethora of great information around using digital marketing to serve customers more effectively. Although, there were several takeaways from…
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Email Versus Social Media
This well-detailed infographic from HostPapa provides more insight into how each medium - email or social media - should be utilized rather than whether one is a substitute for the other. They're simply not. You should not be doing one…
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How B2B Sales Has Changed
This infographic from Maximize Social Media beautifully lays out the advantage of inbound marketing as part of your overall sales process. It's unfortunate, though, that they choose to pit one strategy against the other rather than providing how most B2B…
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All Email Marketing That Sizzles Is Not Spam
This infographic from Leadpages , a landing page solution , provides some great insight into email marketing and SPAM statistics. Key to this infographic is how many legitimate emails wind up in the junk folder . Chances are that's where…
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Increase Email CTRs with Social Sharing
GetResponse has put together an infographic on the overall impact of social sharing on email click-through rates... and the results are quite striking. The number of users who include social sharing buttons in their emails increased from 18.3% to 29.4%…
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The Ultimate Email Marketing Cheatsheet
There are many strategies and habits to choose from when thinking about your approach to email and content marketing. Many top-performing email marketers exercise distinct tactics like strategy, timing, testing, and overall design optimization, but what tactic delivers the best…
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How to Grow Your Business Using Content Marketing
This is a fantastic analogy that Dendrite Park has provided that I couldn't agree with more. They present a multi-faceted approach to your content marketing strategy that requires a great base and grows from there! This is a wisdom tree…
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The Importance of a Click Whitepaper
Delivra, our client email marketing sponsor, has created a whitepaper demonstrating the importance of a click as it can be the difference between making the sale. The Importance of a Click whitepaper discusses the rationale behind every click, the tactics…
