Email

Articles Tagged email:

  • Paid and Organic Search MarketingSEO Email SPAM

    Please Don’t Fall for SEO Email SPAM

    Every seasoned website owner has seen them: the cookie-cutter SEO sales emails promising the world with vague claims and dubious guarantees. The one below recently landed in my inbox from a supposed Business Development Manager with no real company name, no verifiable credentials, and a free Gmail address. It is a perfect example of the kind of predatory SEO pitch…

  • Email Marketing & Automationemail marketing best practices

    All Email Marketing That Sizzles Is Not Spam

    This infographic from Leadpages, a landing page solution, provides some great insight into email marketing and SPAM statistics. Key to this infographic is how many legitimate emails wind up in the junk folder. Chances are that’s where many of yours are, too. Permission-based email continues to lead the pack in incredible click-through and conversion rates. So many businesses are putting…

  • Email Marketing & Automationtrust

    Re: Trust

    It happened again. While I was reviewing the (unstoppable) list of emails that were hitting my inbox, I noticed the reply email. The subject line, of course, started with RE: so it caught my eye and I immediately opened it. But it wasn’t a reply. It was a marketer who thought they’d increase their open rate by lying to all…

  • Email Marketing & Automationbrowsing around

    Internet Explorer Still Top Browser for Viewing Email

    The folks at Litmus have released this infographic, Internet Explorer Still Top Choice for Web-Based Email. I think that always comes as a surprise to those of us in the online industry – who gravitate to Chrome and Safari, but we often lose sight of who our clients are and the corporate environment they’re in. This is where IE is…

  • E-commerce and Retailbasket abandonment email

    The Perfect Basket Abandonment Email

    We recently shared an infographic that provided evidence that the faster a sales representative returns a call to a prospective client via the web, the higher conversion rate. Not surprisingly, along the same line of logic… the folks at SaleCycle have found that the faster you get a shopping cart abandonment email sent, the higher the conversion rate! There are…

  • Marketing Infographicsphone email conversion sales

    How Speed Drives Sales Conversions

    What if you could increase conversions by 391% by changing a single thing about your sales process? Leads360 has found the means to just that… by reducing the turnaround time it takes your sales person to contact the prospect. Sales enablement tools drive conversion rates by ensuring the processes are in place to contact and close your prospect when they’re…

  • Email Marketing & Automationemail testing

    An Email’s Journey to the Inbox

    We were just discussing in a content marketing training webinar today with a national company how email design and email marketing performance has changed due to the way clients render as well as how mobile devices render email. With 30% of emails being read on a mobile device, it’s more important than ever to design your emails properly… and test…

  • Email Marketing & AutomationEmail Productivity and Offline Mode

    Increase Your Email Productivity With Offline Mode

    Most people who know me are aware of my love affair with Inbox Zero. First made popular by Merlin Mann, Inbox Zero is a method of managing your email and keeping your inbox empty. It’s a great email productivity system. I’ve taken the concepts, distilled them a bit further, and added a few new twists. I also teach educational sessions…

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