Engagement
Articles Tagged engagement:
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Content Marketing
If Your Content Team Just Did This, You’d Be Winning
There’s plenty of articles out there already on how terrible most content is. And there are millions of articles on how to write great content. However, I don’t believe either type of article is especially helpful. I believe the root of poor content that doesn’t perform is just one factor – poor research. Poorly researching the topic, the audience, the…
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Marketing Infographics
The Agile Marketing Journey
With a decade of helping companies grow their businesses online, we’ve solidified the processes that ensure success. More often than not, we find that companies struggle with their digital marketing because they attempt to jump directly into execution rather than taking the necessary steps. Digital Marketing Transformation Marketing transformation is synonymous with digital transformation. In a Data Study from PointSource –…
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Marketing Books
What is Neuro Design?
Neuro Design is a growing field that applies insights from the mind sciences to help craft more effective designs. These insights can come from two main sources: The general principles of Neuro Design best practices have been derived from academic research on the human visual system and the psychology of vision. These include things like which areas of our visual…
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Content Marketing
Clarity Attacks Buzzwordsmithiness On Contact
A good friend of mine for many years is Steve Woodruff, a self-proclaimed (and very talented) Clarity Consultant, continues to share some rather ridiculous marketing-speak amongst websites and social media profiles. He shared his all-time favorite with me from a couple of years ago: We have pioneered a new model for sustainable, consumer-driven growth based on principles of complex adaptive…
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Content Marketing
Content Length: Attention Spans Versus Engagement
Over 10 years ago, I wrote that attention spans are increasing. As we worked with clients over the years, this continues to be proven despite the myth that readers, viewers, and listeners won’t stick around. Consultants continue to state that attention spans have been reduced, I call bollox. What has changed is choice – providing us the opportunity to rapidly skip…
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Marketing Infographics
Using Your Visual Brand In Social Media
Social media is now a visual world. Brands that master the art of visual content not only stand out but also connect more effectively with their audience. A comprehensive approach to visual social branding and strategic content usage can significantly elevate a brand’s online presence. Here are some key takeaways from this infographic. Use visual content strategically to enhance brand…
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Content Marketing
LookBookHQ: Content Engagement and Automation Platform
As we develop content strategies for our clients, we often work across mediums and layers of intent. We push a lot of broad content that gateways into detailed infographics that gateway into white papers or case studies. For the visitor researching their next purchase, they appreciate the focus from broad to narrow without wasting their time. What if that content…
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Social Media & Influencer Marketing
Why Snapchat is Revolutionizing Digital Marketing
The numbers are impressive. #Snapchat boasts over 100 million daily active users and over 10 billion daily video views, per internal data. The social network is becoming a key player in the future of digital marketing. Since its launch in 2011 this ephemeral network has grown rapidly, especially among the digital native generation of mobile-only users. It is an in-your-face, intimate…
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Email Marketing & Automation
Email Drip Campaign Tips, Examples, Statistics and Best Practices
Email drip campaigns, akin to the precision and care of drip irrigation in agriculture, are a cornerstone in nurturing and converting leads within the digital marketing landscape. What is a Drip Email Campaign? Email drip campaigns consist of a series of pre-written, automated emails dispatched to potential customers at various stages of the buyer’s journey, from initial awareness to post-purchase…
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Content Marketing
Why Learning is a Leading Engagement Tool for Marketers
We’ve seen incredible growth in content marketing in recent years—nearly everyone is getting onboard. In fact, according to the Content Marketing Institute, 86% of B2B marketers and 77% of B2C marketers use content marketing. But smart organizations are taking their content marketing strategy to the next level and incorporating online learning content. Why? People are hungry for educational content, eager…
