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  • search distribution

    Smart Ways to Combine Content Marketing with SEO

    The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014 . I'm not sure I like that title... I don't think companies should focus on building links anymore. Our local…

  • social commerce by platform

    Which Social Media Platforms Drive the Most Sales?

    Wow... to better understand how social media is impacting the e-commerce industry, Shopify analyzed data from 37 million social media visits that led to 529,000 orders. Here are some highlights from the infographic they shared: Nearly two thirds of all…

  • email versus social media

    Email Versus Social Media

    This well-detailed infographic from HostPapa provides more insight into how each medium - email or social media - should be utilized rather than whether one is a substitute for the other. They're simply not. You should not be doing one…

  • Has Social Media Reached Its Innovative Capacity?

    Social media's growth in the last few years was unlike anything we've ever seen. Along for the ride, of course, was social media marketing. As we look to 2014, I can't help but wonder if - as fast as social…

  • Depositphotos 26681451 s

    Businesses are Risking Authority by Buying It

    Recently, I was in a discussion in a social media leadership group on Facebook and I was astonished when one of the members defended buying followers . A couple of years ago I wrote a post that Numbers Matter .…

  • Depositphotos 2747718 s

    The Hidden Lessons of Google and Facebook

    A few years ago, I was strung out on SEO. I'm not kidding... the traffic that Google was sending our blog kept me up at night, writing, tweaking, writing, tweaking, writing. I was chasing the algorithm, my competition, and it…

  • social vs normal

    How Are We (vs You) Using Social Media?

    I'm not sure when Heat designed this inforgraphic, but it's so good that I had to share it. The reason why it's good is because it's an honest look and comparison of how marketing professionals utilize social media versus the…

  • The Social Employee: 7 Traits

    The 7 Traits of the Social Employee: Building Culture, Productivity, and Brand Eminence from Within

    As the digital economy reshapes how companies communicate and compete, the role of the employee has evolved. No longer just a participant in the workflow, today’s employee has the potential to be the face—and voice—of the brand. In The Social…

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