Martech Zone articles tagged ftc:

  • Sales and Marketing TrainingMarketing to Teenagers

    How Has Marketing To Teenagers Changed In A Generation?

    As a single father who raised two teenagers, I’m under no illusion about the influence that a child can have on the purchase decisions of parents. While money was often tight, I always seemed to find funds for the next purchase – albeit a constructive hobby, some latest fashion, or the next smartphone. My children didn’t abuse this… but there…

  • Email Marketing & AutomationHistory of Email Design

    The History of Email and Email Design

    years ago, on October 29, 1971, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet) and invented email. It was a pretty big deal because, up until that point, messages could only be sent and read on the same computer. This separated a user and a destination by the @ symbol. The first email…

  • Search MarketingBacklinks: Nofollow, Dofollow, UGC, Sponsored, Linkbuilding

    What Are Nofollow, Dofollow, UGC, Or Sponsored Links? Why Do Backlinks Matter for Search Rankings?

    Every day my inbox is inundated with spamming SEO companies begging to place links in my content. It’s an endless stream of requests, and it irritates me. Here’s how the email usually goes… Dear Martech Zone, I noticed that you wrote this amazing article on [keyword]. We wrote a detailed article on this as well. I think it would make…

  • Advertising TechnologyWhat Is Native Advertising? Benefits, Examples, History, Disclosure

    What is Native Advertising?

    Native advertising is a form of paid advertising where the ad content seamlessly blends with the look, feel, and function of the platform on which it appears. The primary goal of native advertising is to provide relevant and valuable content to the target audience, without disrupting their browsing experience. Native ads often mimic the style and tone of editorial content,…

  • Mobile and Tablet MarketingState and Federal Do Not Call Registry List

    Is Your Business Violating State-Level Do Not Call Regulations with Voice and Text Messages (SMS)?

    Seldom a day goes by that I’m not getting a text message or phone call from a business that purchased my data and acquired my phone number. As a marketer, it’s quite infuriating. I didn’t provide my phone number to any organization with the knowledge that my number would be sold and used for prospecting. Do Not Call Legislation The…

  • Email Marketing & Automation
    Key Requirements of the CAN-SPAM Act

    What are the Key Requirements of the CAN-SPAM Act?

    United States regulations covering commercial email messages were regulated in 2003 under the Federal Trade Commission’s CAN-SPAM Act (CAN-SPAM). While it’s been over a decade… I still open my inbox daily to an unsolicited email that has both false information and no method to opt out. I’m not sure how effective the regulations have been, even with the threat of…

  • Advertising TechnologyTracking Footprints

    Do Not Track: What Marketers Need to Know

    There’s already been quite a bit of news about the FTC’s request for Internet companies to enabled features that empower consumers to not be tracked. If you hadn’t read the 122-page Privacy report, you’d think the FTC was setting some kind of line in the sand on a feature they’re requesting called Do Not Track. What is Do Not Track?…

  • Content Marketinghandcuffed1

    Is Your Marketing Illegal?

    Attorney David Castor, an attorney firm specializing in startups and SaaS businesses, emailed me over the weekend with the news that the FTC has settled with its first victim of new disclosure laws. As part of the proposed settlement (PDF), PR firm Reverb Communications and owner Tracie Snitker must remove any iTunes reviews that were written by Reverb employees posing…

  • Analytics & Testingsinking

    Google Killed the Google Analytics Star

    Google, leading search provider and the horsepower behind the popular Google Analytics web traffic analytics tool, is going to allow users to avoid being tracked by their own tool.

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