Ftc
Articles Tagged ftc:
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MarTech Data Drives Better Experiences But Transparency Must Lead the Way
MarTech customer-tracking data sits at the center of modern marketing strategy, powering everything from attribution modeling to AI-driven personalization. As artificial intelligence becomes a foundational layer in marketing operations, the volume and quality of the data it consumes become just…
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The FTC’s “Click-to-Cancel” Rule Takes Effect This Month—Is Your SaaS Business Ready?
It’s a story nearly every SaaS customer has lived through: signing up is a breeze—just a few clicks, your credit card number, and you’re in. But when you try to cancel? Suddenly, it’s like trying to escape a maze. You’re…
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How Has Marketing To Teenagers Changed In A Generation?
As a single father who raised two teenagers, I'm under no illusion about the influence that a child can have on the purchase decisions of parents. While money was often tight, I always seemed to find funds for the next…
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The History of Email and Email Design
54 years ago, on October 29, 1971, Raymond Tomlinson was working on ARPANET (the U.S. Government's precursor to the publicly available Internet) and invented email. It was a pretty big deal because, up until that point, messages could only be…
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What Are Nofollow, Dofollow, UGC, Or Sponsored Links? Why Do Backlinks Matter for Search Rankings?
Every day my inbox is inundated with spamming SEO companies begging to place links in my content. It's an endless stream of requests, and it irritates me. Here's how the email usually goes... Dear Martech Zone, I noticed that you…
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What is Native Advertising?
Native advertising is a form of paid advertising where the ad content seamlessly blends with the look, feel, and function of the platform on which it appears. The primary goal of native advertising is to provide relevant and valuable content…
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Is Your Business Violating State-Level Do Not Call Regulations with Voice and Text Messages (SMS)?
Seldom a day goes by that I'm not getting a text message or phone call from a business that purchased my data and acquired my phone number. As a marketer, it's quite infuriating. I didn't provide my phone number to…
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Angi Roofing’s Lack of Disclosure and Conflict Of Interest Should Draw Some Attention
Readers of my publication probably realize that we’ve helped multiple roofing companies build their online presence, grow their local search, and drive leads for their businesses. You may also remember that Angi (previously Angie’s List) was a key client for…
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Julius: Scale Your Influencer Marketing with Human-Vetted Data
Connecting with an audience in a fragmented digital landscape requires more than just high-quality content; it requires a genuine human connection. Marketing teams often struggle to find authentic voices among millions of profiles, frequently wasting budgets on influencers whose followers…
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When is the FTC Going to Cash In on Celebrity Endorsements?
The warnings from the Federal Trade Commission (FTC) have been sent, more than 90 direct emails to marketers and their influencers, including actors and musicians like Kendall Jenner, Emily Ratajkowski, Hailey Baldwin, Sofia Vergara, Lindsay Lohan, Sophia Bush, Zendaya Coleman,…
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What are the Key Requirements of the CAN-SPAM Act?
United States regulations covering commercial email messages were regulated in 2003 under the Federal Trade Commission's CAN-SPAM Act ( CAN-SPAM ). While it's been over a decade... I still open my inbox daily to an unsolicited email that has both…
