Infographic
Articles Tagged infographic:
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E-commerce and Retail
PayPal Market Share Statistics: A History of Dominating Online Payment Processing
While I’m a huge fan of Amazon, an Amazon Affiliate, and a Prime Addict, I also like PayPal. I have a great credit account with PayPal, get cash back on expenditures, and can set up alternative payments for my PayPal Debit Card, which is very convenient for the business. Today, I was on Sweetwater and wanted to purchase new headphones…
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Content Marketing
Checklist: How to Create Content That Is Inclusive
As marketers focus on content that engages audiences, we often find ourselves ideating and designing campaigns with small groups of people similar to ourselves. While marketers strive for personalization and engagement, being diverse in our messaging is often overlooked. And, by overlooking cultures, genders, sexual preferences, and disabilities… our messages meant to engage can marginalize people who aren’t like us.…
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Content Marketing
The Periodic Table of Content Marketing
Content marketing seemed so much simpler a decade ago. An article with an image did wonders and could be used in a direct mail piece or posted on the company website. Fast-forward and it’s becoming quite a complex space. Chris Lake’s Periodic Table of Content Marketing offers a valuable framework for businesses looking to optimize their content strategy. This innovative…
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Content Marketing
How to Write A Title That Makes Visitors Engage
Publications always have the benefit of wrapping their headlines and titles with powerful imagery or explanations. In the digital realm, those luxuries often do not exist. Everyone’s content looks very similar in a Tweet or Search Engine Result. We must grab busy readers’ attention better than our competitors so that they click-through and get the content they are seeking. On…
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Advertising Technology
The History of Advertising
Advertising, a cornerstone of sales and marketing, has a rich and intriguing history that dates back thousands of years. As we explore the evolution of advertising, we will uncover its earliest origins, its growth through different societies, its etymology, when it became mainstream, and how it continues to evolve in the modern world. The word advertising originates from the Latin…
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Marketing Tools
What is Robotic Process Automation?
One of the clients that I’m working with has exposed me to a fascinating industry that many marketers may not even be aware exists. In their Workplace Transformation Study, commissioned by DXC.technology, Futurum states: RPA (robotic process automation) may not be at the forefront of media hype as it once was but this technology has been quietly and efficiently working…
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Content Marketing
How to Make the Most of Your Desktop to Mobile Migration
In the rush to embrace mobile, it’s easy for businesses to neglect their desktop sites, but most conversions still happen via this method, so it is not advisable to disregard your desktop site completely. The best scenario is to have sites for multiple platforms; after that, it’s a matter of deciding whether you want a standalone mobile site, a responsive…