Digital channels continue to grow at a rapid rate, a challenge to marketers everywhere as they decide what to promote and where to promote their products and services online. As you look to reach new audiences, there are traditional digital channels like industry publications and search results… but there are also influencers. Influencer marketing continues to grow in popularity because influencers have carefully grown and curated their audience and followers over time. Their audience has
SocialBee: The Small Business Social Media Platform With Concierge Services
Over the years, I’ve implemented and integrated dozens of social media platforms for clients. I still have great relationships with many and you continue to see me promoting new and existing platforms. That could confuse readers… wondering why I don’t simply recommend and push one platform for everyone. I don’t because every the needs of each company differ from one another. There are a plethora of social media platforms that can help businesses… but your
Circleboom Publish: Design, Plan, Schedule, And Automate Your Social Media Marketing
If you’re a brand, the ability to centralize your social media marketing in a single, intuitive social media management platform is critical to saving time and deploying your strategy. Features and benefits include: Multi-account management – Circleboom’s multi-account manager makes it easy to manage Twitter, Facebook, LinkedIn, Google My Business, Instagram, and Pinterest accounts from a single platform Optimize your posts – Social media post engagement is directly correlated with the intuitive content design, and
Clarabridge: Actionable Insights from Every Customer Interaction
As consumer expectations for customer service increase, companies must take action to ensure their customer experience remains commensurate. 90% of Americans consider customer service when deciding whether to do business with a company. American Express It can be difficult to deliver on this objective as the sheer volume of available feedback can be overwhelming, causing Customer Experience (CX) teams to lose sight of the insights and implications associated with each customer interaction. With increasing frequency,
Infographic: 21 Social Media Statistics That Every Marketer Needs To Know In 2021
No doubt that the influence of social media as a marketing channel increases each year. Some platforms arise, such as TikTok, and some remain almost the same as Facebook, leading to progressive change in consumer behavior. However, with years people got used to brands presented on social media, so marketers need to invent new approaches to achieve success on this channel. That’s why keeping an eye on the latest trends is crucial to any marketing
