Articles Tagged instagram:
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Artificial Intelligence
Engagement is a Two-Way Street: Using Conversational Customer Experiences to Build Customer-Brand Relationships
The relationship between brands and their audiences has long been a one-way street – brands, using catchy billboards, quirky TV commercials, or even the antiquated newspaper ads, talked at us, not to us. Tech advancements have made it possible for these relationships to become more interactive, thanks to the rise of social media, new consumer devices, and, of course, continued…
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Social Media & Influencer Marketing
Fedica: AI-Powered Social Media Growth You Can Measure
Building and scaling a meaningful social media presence can feel like shouting into the void—especially when you’re managing multiple platforms, trying to understand shifting algorithms, and struggling to keep up with content demands. The real challenge for brands today isn’t just publishing—it’s publishing with purpose, backed by audience intelligence and timing that drives actual engagement. Fedica Fedica is an AI-powered,…
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Advertising Technology
Maximizing ROAS: How a Digital Ad Platform Optimizes Budget Allocation
Nothing in the universe moves faster than the speed of light—but online ad markets come close. Platforms like Google, Meta, and TikTok exist in a constant state of flux, shifting at top speed according to dozens of known and unknown metrics. This makes them marvels of modern technology and explains why they are some of the most profitable companies in…
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Content Marketing
How Insurance Companies Are Leveraging Social Media for Marketing, Sales, and Retention
In an industry built on trust, relationships, and long-term value, the insurance sector has often lagged behind more agile verticals in adopting digital-first strategies. But that has changed. Today, social media is no longer just a nice-to-have—it’s become a strategic pillar for insurance companies and representatives seeking to drive acquisition, build brand affinity, and retain policyholders. Unlike fashion, tech, or…
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Social Media & Influencer Marketing
Social Media Image Dimension Guide for 2025
It seems like every week, a social network changes its layout and requires new dimensions for its profile photos, background canvas, and images shared on the network. Limitations for social images are a combination of dimensions, image size, and even the amount of text displayed within the image. I would caution against uploading oversized images to social media sites. Each…
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Social Media & Influencer Marketing
Publer: Maximize Your Efficiency With One Powerful Social Media Marketing Platform
Staying consistent and relevant on social media is more complicated than ever. Between content ideation, platform-specific formatting, scheduling, and analytics, marketers often find themselves buried in tools and to-do lists. For agencies, creators, and in-house marketers, juggling multiple accounts while maintaining engagement across platforms can be overwhelming—and inefficient. Publer Publer is the all-in-one social media management (SMM) platform designed to…
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Social Media & Influencer Marketing
Social Media Statistics for 2025: Platforms, Advertising, Demographics, and User Interaction
Social media in 2025 is a dynamic landscape, shaped by evolving platforms, shifting user behaviors, and growing concerns about fatigue and division. With billions of users worldwide, platforms continue to pivot toward monetization, while consumers navigate an increasingly complex digital environment. This article explores key trends in platform evolution, consumer interactions with advertising, demographic shifts, and user engagement, highlighting the…
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Sales and Marketing Training
The Top Online Marketing Activities for Solopreneurs, Small, and Medium-Sized Businesses in 2025
Running a small or medium-sized business (SMB) comes with unique challenges—limited budgets, small teams, and the constant pressure to stand out in a crowded digital landscape. Online marketing offers a cost-effective way to reach customers, build brand awareness, and drive sales. Still, the approach varies depending on the business size and whether it operates in a business-to-business (B2B) or business-to-consumer…
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Artificial Intelligence
AI in Marketing: Examples and Impact
Artificial Intelligence (AI) has transformed numerous industries, with marketing being one of the most significantly impacted. The integration of AI in marketing examples demonstrates how businesses can leverage machine learning and automation to analyze consumer behavior, optimize campaigns, and create highly personalized experiences. From predictive analytics to chatbots and automated content generation, AI-driven solutions streamline marketing efforts, making them more efficient and…
