Articles Tagged instagram:
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Social Media & Influencer Marketing
How Is Social Media Marketing Different Than Traditional Marketing?
Businesses continually adapt their strategies to reach and engage their target audiences effectively. Two major approaches have emerged: traditional marketing and social media marketing. While both aim to promote products or services, they differ significantly in their methods, reach, and effectiveness. This article explores the key differences between these two marketing paradigms and their strengths and weaknesses. Traditional vs. Social…
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Advertising Technology
How to Create Instagram Video Ads That Get You Results
Instagram ads uses Facebook’s comprehensive and all-inclusive advertising system that let people target users based on their age, interests and behaviors. 63% of ad agencies operating in the US planned to incorporate Instagram ads for their clients. Strata Whether you have a small-sized business or a large-scale organization, Instagram video ads offer amazing opportunities for everyone to reach their target audiences.…
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Social Media & Influencer Marketing
30+ Instagram Story Examples and Case Studies
When Instagram introduced Stories in 2016, taking inspiration from Snapchat’s successful format, few could have predicted its transformative impact on social media marketing. The feature, which allows users to share ephemeral content that disappears after 24 hours, quickly became a powerful tool for businesses seeking to connect with their audiences more authentically and engagingly. Instagram Stories has become an essential…
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Social Media & Influencer Marketing
How Social Media and Mobile Tech Are Transforming the Travel Experience
Social media and mobile technology have fundamentally changed how people plan, experience, and share their travels. For businesses in the travel and hospitality industry, understanding these shifts is crucial for connecting with modern travelers. Let’s explore key insights from recent data on how consumers use digital tools throughout their journey. The Pre-Trip Phase: Inspiration and Planning Social media has become…
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Advertising Technology
Wayin Launches Lightning Fast Mobile Social Stories
Digital advertising has reached a tipping point. 50% of adults actively avoid ads on mobile and desktop and another 47% actively avoid in-app ads. These are the numbers driving Wayin’s tool, Social Stories, an important tool for brand marketers and advertisers. Today, if users on Instagram click or swipe up on a Sponsored Story, it often takes a full five seconds…
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Marketing Infographics
How Businesses Should Be Interacting with Each Social Media Platform
My opinion of social media is often different with those in my industry. Theoretically, I love social media and the opportunity it offers businesses to reach customers and prospects on a personal level. The reality has been very different, though. I’ve watched businesses attempt to utilize social media the same way they do other marketing channels. In some situations, this…
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Marketing Infographics
How Advocates Drive More Instagram Activity than Influencers
By 2019, spending on #Instagram Influencers is expected to reach $2.3 billion That’s an incredible amount, but points directly to the power of a visual program that’s widely adopted in influencing purchase decisions. In fact, a whopping 72% of Instagram users report to making a purchase decision based on images shared on the platform Instagram side note… you can follow me @dknewmedia!…
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Social Media & Influencer Marketing
Juicer: Aggregate All Your Social Media Feeds into a Beautiful Web Page or Wall
Companies also put out some incredible content via social media or other sites that would benefit their brand on their own site. However, developing a process where every Instagram photo or Facebook update requires to be published and updated on your corporate site just isn’t viable. A much better option is to publish a social feed on your site in…
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Social Media & Influencer Marketing
What’s the Impact of a Micro vs. Macro-Influencer Strategies on Instagram
Influencer marketing lies somewhere between the word-of-mouth colleague you trust and the paid advertisement you put on a website. Influencers often have the great ability to build awareness but range in their ability to influence prospects on a purchase decision. While it’s a more deliberate, engaging strategy to reach your core audience than a banner ad, influencer marketing continues to…
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Social Media & Influencer Marketing
Influencer Marketing: History, Evolution, and the Future
Influencer marketing has transformed how brands engage their audiences. By leveraging the voices of individuals with trust and influence, companies can authentically connect with consumers and drive action. But how did we get here? Influencer marketing isn’t as new as you might think — it’s a strategy that’s been evolving for centuries, shaped by culture, technology, and consumer behavior. What…
