Articles Tagged instagram:
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How Advocates Drive More Instagram Activity than Influencers
By 2019, spending on #Instagram Influencers is expected to reach $2.3 billion That's an incredible amount, but points directly to the power of a visual program that's widely adopted in influencing purchase decisions. In fact, a whopping 72% of Instagram…
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Juicer: Aggregate All Your Social Media Feeds into a Beautiful Web Page or Wall
Companies also put out some incredible content via social media or other sites that would benefit their brand on their own site. However, developing a process where every Instagram photo or Facebook update requires to be published and updated on…
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What’s the Impact of a Micro vs. Macro-Influencer Strategies on Instagram
Influencer marketing lies somewhere between the word-of-mouth colleague you trust and the paid advertisement you put on a website. Influencers often have the great ability to build awareness but range in their ability to influence prospects on a purchase decision.…
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Influencer Marketing: History, Evolution, and the Future
Influencer marketing has transformed how brands engage their audiences. By leveraging the voices of individuals with trust and influence, companies can authentically connect with consumers and drive action. But how did we get here? Influencer marketing isn't as new as…
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Google Makes Public Domain Images Look Like Stock Photography, And That’s a Problem
In 2007, famed photographer Carol M. Highsmith donated her entire lifetime archive to the Library of Congress . Years later, Highsmith discovered that stock photography company Getty Images had been charging licensing fees for using these public domain images without…
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When is the FTC Going to Cash In on Celebrity Endorsements?
The warnings from the Federal Trade Commission ( FTC ) have been sent , more than 90 direct emails to marketers and their influencers, including actors and musicians like Kendall Jenner, Emily Ratajkowski, Hailey Baldwin, Sofia Vergara, Lindsay Lohan, Sophia…
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Social Media Checklist: Strategies for Each Social Media Channel for Businesses
Some businesses just need a nice checklist to work from when executing their social media strategy... so here's a great one developed by the whole brain group . It's a great, balanced approach to publishing and participating in social media…
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10 Content Trends Advertisers Cannot Afford to Ignore
At MGID , we see thousands of ads and serve millions more of them every month. We track the performance of every ad we serve and work with advertisers and publishers to optimize the messages. Yes, we have secrets that…
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Rethink Social Media’s Impact on Traffic and Commerce
We continue to educate businesses on the myth of attribution and the under-reported impact that social media has across marketing efforts. Because technology is lacking and it's difficult to attribute sales to social media does not mean that it doesn't…
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Including Instagram Photos Increased Email Engagement 7x
In The State of Visual Commerce , a study conducted by Curalate and the Internet Marketing Association , just 8% of marketers strongly believed they were effectively using images to drive email engagement. 76% of emails include social media buttons…
