Articles Tagged instagram:
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What’s the Impact of a Micro vs. Macro-Influencer Strategies on Instagram
Influencer marketing lies somewhere between the word-of-mouth colleague you trust and the paid advertisement you put on a website. Influencers often have the great ability to build awareness but range in their ability to influence prospects on a purchase decision. While it’s a more deliberate, engaging strategy to reach your core audience than a banner ad, influencer marketing continues to…
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Influencer Marketing: History, Evolution, and the Future
Influencer marketing has transformed how brands engage their audiences. By leveraging the voices of individuals with trust and influence, companies can authentically connect with consumers and drive action. But how did we get here? Influencer marketing isn’t as new as you might think — it’s a strategy that’s been evolving for centuries, shaped by culture, technology, and consumer behavior. What…
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Google Makes Public Domain Images Look Like Stock Photography, And That’s a Problem
In 2007, famed photographer Carol M. Highsmith donated her entire lifetime archive to the Library of Congress. Years later, Highsmith discovered that stock photography company Getty Images had been charging licensing fees for using these public domain images without her consent. And so she filed a lawsuit for $1 billion, claiming copyright violations and alleging gross misuse and false attribution…
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When is the FTC Going to Cash In on Celebrity Endorsements?
The warnings from the Federal Trade Commission (FTC) have been sent, more than 90 direct emails to marketers and their influencers, including actors and musicians like Kendall Jenner, Emily Ratajkowski, Hailey Baldwin, Sofia Vergara, Lindsay Lohan, Sophia Bush, Zendaya Coleman, Jennifer Lopez, Luke Bryan, and Sean Combs. We’ve written about disclosure before, but I’m still amazed at the number of…
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Social Media Checklist: Strategies for Each Social Media Channel for Businesses
Some businesses just need a nice checklist to work from when executing their social media strategy… so here’s a great one developed by the whole brain group. It’s a great, balanced approach to publishing and participating in social media to help build your audience and community. Social media platforms are constantly innovating, so they have updated their checklist to reflect…
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10 Content Trends Advertisers Cannot Afford to Ignore
At MGID, we see thousands of ads and serve millions more of them every month. We track the performance of every ad we serve and work with advertisers and publishers to optimize the messages. Yes, we have secrets that we share only with customers. But, there are also big picture trends that we want to share with everyone interested in…
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Rethink Social Media’s Impact on Traffic and Commerce
We continue to educate businesses on the myth of attribution and the under-reported impact that social media has across marketing efforts. Because technology is lacking and it’s difficult to attribute sales to social media does not mean that it doesn’t happen. In fact, the statistics speak to the opposite: 71% of consumers are more likely to make a purchase based…
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Including Instagram Photos Increased Email Engagement 7x
In The State of Visual Commerce, a study conducted by Curalate and the Internet Marketing Association, just 8% of marketers strongly believed they were effectively using images to drive email engagement. 76% of emails include social media buttons but only 14% of emails include social images. The original promise of social media was the ability for brands to create a…
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Why E-commerce Brands Should Invest More Into Instagram
These days, you can’t build an ecommerce brand without an effective social media marketing strategy. Almost all marketers (93%) turn to Facebook as their primary social network. As Facebook continues to get saturated with marketers, the company is forced to decrease organic reach. For brands, Facebook is a pay to play social media platform. Instagram’s rapid growth is capturing the…
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8 Image Ideas to Market your Business on Instagram
Every once in a while, I come up with a good quote or succinct piece of advice that I’d like to share socially. Rather than just tweeting it out, I open up the Depositphotos mobile application and find a beautiful image. I crop it using my iPhone and then open it in the Over App. Within 10 minutes, I have…
