Articles Tagged instagram:
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Using Digital Asset Management to Streamline Social Promotion
We have two clients right now that have millions of customers nationwide. The pressure to scale a social media strategy that promotes, reacts and responds to that size of network is no small undertaking - and truly impossible without the…
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How Are We (vs You) Using Social Media?
I'm not sure when Heat designed this inforgraphic, but it's so good that I had to share it. The reason why it's good is because it's an honest look and comparison of how marketing professionals utilize social media versus the…
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Movable Ink: Real-Time, Personalized and Tested Email Marketing
The majority of email platforms are static... once the email leaves the provider there is no way to change the content. That's unfortunate, though, since actionable events can happen in that gap. Perhaps you're an e-commerce company and you're now…
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How Consumers Use Social Media to Find Local Businesses
People use social media to find and engage with local businesses in various ways, leveraging the platforms' features like search and discovery tools, user-generated content ( UGC ), and influencer recommendations. Social media platforms have become essential for regional companies…
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Social Media Explained with Coffee
Coffee is one of those incredible pleasures in my life that I can't do without. I'm sipping on a freshly roasted dark French Roast right now, and it's fantastic, brewed in my stovetop espresso maker. My best friends own a…
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The Dramatic Impact of Online Visual Storytelling
There's a reason why we use so much imagery here at Martech Zone... it works. While the textual content is the focus, the imagery balances the pages and provides a means for readers to get an instant impression of what…
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It’s All About the Images
Every few weeks or so I'm bugging my boss to refill the stock photo budget. There's not a piece of content we distribute for ourselves or our clients that doesn't have some kind of representative image, graphic, or custom graphic…
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Rise of the Visual Social Networks
Flickr, Pinterest, Instagram, Path, Facebook and Twitter are all focusing quite a bit of attention on visuals. It's long been understood by marketers that visuals are essential to all content marketing efforts - but not it appears more important than…
