Marketing Automation

Articles Tagged marketing automation:

  • 3D Lead Scoring Infographic

    The Super Powers of Lead Scoring

    We've had this infographic in the works for a while, and we're really excited about the illustration and the content. Thanks to the collaboration with our team at DK New Media , our marketing automation software sponsors at Right On…

  • autoresponder assembly line infographic

    The Autoresponder Assembly Line

    Your marketing cycle doesn't necessarily follow your prospects' buying cycle. Not only may your campaign be scheduled at the wrong time, it may not be optimized to provide the necessary messaging over time to turn a prospect into a customer.…

  • sales funnel marketing

    The Changing Marketing Funnel?

    As we all know, sales and marketing are constantly changing. Therefore, the sales and marketing funnels are changing. While we might not like it, we have to adapt. RainToday.com recently published a post on this very topic, featuring our very…

  • Lifecycle Marketing

    The Ecosystem of Lifecycle Marketing: A Detailed Analysis

    Lead generation and conversion have become paramount in today's fast-paced, hyper-competitive business landscape. Customer loyalties are increasingly fleeting, making it crucial for businesses to understand the intricacies of the lifecycle marketing ecosystem. This article delves into the key insights provided…

  • Local Marketing Automation Strategies

    Podcast: Three Key Automation Strategies To Improve A Business’s Local Marketing Results

    Today, we had Shane Vaughan on the Martech Zone podcast discussing local marketing automation. Shane is the CMO of Balihoo, a company that provides local marketing automation services. Balihoo is a marketing automation platform that serves enterprise companies with local-level…

  • The Art of Falling In Love

    The Art of Clients Falling in Love

    On the way to work yesterday, I listened to Dave Ramsey speak to Joe Beam, author of The Art of Falling in Love . Joe said there were three key elements to falling in love... commitment, intimacy, and passion. https://youtu.be/TtOG4wXdv8c?si=WSdX_iLsKtkME9i6…

  • online sales funnel

    Which End of the Sales Funnel?

    Marketing strategies are often designed to find more leads or upsell current customers. One of the issues we often find with clients is that they're often working on the wrong end of the sales funnel. Many companies get less visitors…

  • Depositphotos 14687257 s

    Don’t Let Your Drip Campaign Become Chinese Water Torture

    One of the most effective techniques to move Random Strangers to Raving Fans is to use a "drip campaign".  In this process you identify a select group of people who fit a particular demographic, or better yet, share a common…

  • Reading Between the Clicks: What Digital Body Language Reveals About Your Customers

    Reading Between the Clicks: What Digital Body Language Reveals About Your Customers

    Digital communication now defines how customers and businesses connect. Steven Woods’ Digital Body Language: Deciphering Customer Intentions in an Online World reveals how to interpret the online behaviors that replace traditional, face-to-face cues. It is a guide for marketers and…

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