Native Advertising
Articles Tagged native advertising:
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Advertising Technology
Native Advertising In Content Marketing: 4 Tips And Tricks
Content marketing is omnipresent, and turning prospects into full-time customers is becoming increasingly difficult. A typical business can hardly achieve anything with paid promotion mechanisms, but it can successfully raise awareness and drive revenue using native advertising. This is not a new concept in the online realm, but too many brands still fail to exploit it to the fullest extent. They…
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Advertising Technology
Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising
This year, I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on native advertising. I knew little then, but the subsequent AI research produced an entire ebook: Everything You Need to Know About Marketing Analytics and Artificial Intelligence. It…
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Advertising Technology
10 Content Trends Advertisers Cannot Afford to Ignore
At MGID, we see thousands of ads and serve millions more of them every month. We track the performance of every ad we serve and work with advertisers and publishers to optimize the messages. Yes, we have secrets that we share only with customers. But, there are also big picture trends that we want to share with everyone interested in…
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Content Marketing
8 Steps to a Successful Account-Based Marketing Strategy
If you’re wondering What account-based marketing is?, Doug Bewsher wrote a great article about it for Martech Zone. The strategy is paying off for most B2B marketers. In fact, 92% of B2B marketers consider ABM extremely or very important to their marketing efforts. And 84% of B2B marketers believe ABM provides significant retention and upsell opportunities. Integrate released this fantastic infographic…
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Advertising Technology
What a Tangled Web Native Advertising Will Weave
I’m not sure if you’ve seen this video yet. It’s not safe for work but it’s absolutely hilarious regarding the topic of major newspapers and traditional news publications looking to increase revenue through the display of native advertising, also known as sponsored content. What is Native Advertising? Native advertising is an online advertising method in which the advertiser attempts to…
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Marketing Infographics
The Rise of Social and Mobile Native Ads
With the increasing popularity of smartphones, more people are using their mobile devices to check their social accounts than their desktops. Smart marketers are taking advantage of this shift by increasing their spend to mobile marketing, and integrating their ads seamlessly into the social feeds of their target audiences with native advertising. In the U.S. last year, more than $4.6…
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Content Marketing
Native Advertising in Context
It’s sometimes hard to keep up with all the marketing jargon these days, but here’s another one that you may begin hearing… native advertising. The term native advertising is getting considerable traction in the online advertising community, but its definition has been confusing until now. Native advertising is not advertorial. Instead, it contributes value to any page it graces by…
