Seven Steps to Meet the Customer Experience Imperative and Cultivate Customers for Life

Customers will leave after a single bad experience with your company, which means customer experience (CX) is the difference between red and black in your business ledger. If you can’t differentiate by consistently delivering an amazing and effortless experience, your customers will move on to your competition. Our study, based on a survey of 1,600 global sales and marketing professionals worldwide, underscores the impact of CX on customer churn. With customers leaving in droves –

Maropost Marketing Cloud: Multi-Channel Automation For Email, SMS, Web, and Social Media

A challenge to today’s marketers is to recognize that their prospects are all at different points in the customer journey. On the same day, you may have a visitor to your website who isn’t aware of your brand, a prospect who is researching your products and services to solve their challenge, or an existing customer who is seeing if there are available products and services to expand their current relationship. This is complicated, of course,

Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management

It’s amazing to see how advanced sales automation platforms are getting these days. I was just speaking with a colleague of mine where I mentioned that customer relationship management (CRM) was no longer a platform, it’s basically a feature. The platforms of old require often require massive implementation budgets that incorporate third-party integrations and tons of automation. I know… my company works with frustrated clients every day after they’ve purchased these systems and then can’t

How A Composable Technology Stack Can Turbocharge Enterprise Agility

We are living through an unprecedented time of great change and upheaval. A global pandemic and geopolitical tensions have led to tremendous uncertainty for many businesses across virtually every industry vertical.  There is an increased need for enterprise agility and the ability to make better informed, faster decisions to survive in this rapidly changing environment. That’s why so many businesses are embracing composable technology stacks that balance flexibility and efficiency with rich sets of powerful