The past year has been difficult for publishers. Given the chaos of COVID-19, elections, and social turmoil, more people have consumed more news and entertainment over the last year than ever before. But their skepticism of the sources providing that information has also reached an all-time high, as the rising tide of misinformation pushed trust in social media and even search engines to record lows. The dilemma has publishers across all genres of content struggling
Consumers have built up a wall to protect themselves against bad actors, and have raised their standards for the brands they spend their money with. Consumers want to purchase from brands who not only demonstrate social responsibility, but who also listen, request consent, and take their privacy seriously. This is what’s called the trust economy, and it’s something all brands should have at the forefront of their strategy. Value Exchange With individuals exposed to more than
In the present day and age, there is no excuse for not knowing who to market your products and services to, and what your customers want. With the advent of marketing databases and other data-driven technology, gone are the days of untargeted, unselected, and generic marketing. A Short Historical Perspective Before 1995, marketing was mostly done through mail and advertising. After 1995, with the advent of email technology, marketing became a little more specific. It
The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. That’s growth hacking. Growth hacking was originally applied to startups who needed to build awareness and adoption… but didn’t have the marketing budget or resources to do it.
If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited a single record of truth where anyone in the organization can see the activity around
Last year was a bumpy ride for marketers, forcing businesses in nearly every sector to pivot or even replace entire strategies in the face of unfathomable circumstances. For many, the most notable change was the impact of social distancing and sheltering in place, which created a huge spike in online shopping activity, even in industries where ecommerce was not previously as pronounced. This shift resulted in a crowded digital landscape, with more organizations vying for consumer
There’s no doubting the far reach of Hubspot as a CRM and marketing automation platform and WordPress as a Content Management System. Because it’s a simple plugin and add-on, WooCommerce has been growing in popularity as an ecommerce platform to easily implement. While WordPress has released it’s own CRM, the platform lacks the maturity of Hubspot for its ability to drive process to the acquisition and retention strategies of an organization. Hubspot‘s affordable coupling of
Thank whichever guru you believe in for Marketing Automation, and the slack it affords marketers. Most commonly, we use Marketing Automation for engaging and nurturing leads. This can be achieved with drip campaigns, and behavioural-trigger notification for them to take action. Mail Merge is another heaven-sent feature. The opportunity to include every, single recipient’s name in the subject and the first line of your email is a no-fail conversion-clincher… Or is it? The truth isn’t