The mobile-first consumer is different. While their lives revolve around their mobile phones, they also hop between devices, locations, and channels. Consumers expect brands to always be in step with them and deliver personalized experiences across all physical and digital touch-points. MoEngage’s mission is to help brands analyze, segment, engage, and personalize the consumer’s journey. MoEngage Overview Analyze the Customer Journey Insights provided by MoEngage assist the marketer in mapping our the customer’s journey so
30% of companies all over the world will be using AI in at least one of the sales processes in 2020. By 2035, AI is expected to drive $14 trillion of additional revenue and a 38% rise in profitability!
When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we see suggested items derived from our previous purchases. When we browse camping gear online, we’re quickly served relevant banner ads for that merchandise. When we open Google or Apple Maps, we’re offered commonly-visited destinations based on time and current location. It’s all about personalization and it all factors down to one thing —
A recent Gartner article reported: By 2025, 80% of marketers who have invested in personalization will abandon their efforts. Predicts 2020: Marketers, They’re Just Not That Into You. Now, this may seem a somewhat alarmist point of view, but what’s missing is the context, and I think it’s this… It’s a fairly universal truth that the difficulty of a task is measured in relation to the tools and resources at one’s disposal. For example, digging
Every year, Chief Marketing Officers continue to predict and push strategies that they see trending for their customers. PAN Communications always does a great job of succinctly collecting and distributing this information – and this year they’ve included the following infographic, 2020 CMO Predictions, to make it easier. While the list of challenges and skillsets seem to be endless, I actually believe they can be boiled down quite a bit to 3 distinct issues: Self-Service
Why Success hinges on an offensive strategy. Despite shrinking marketing budgets, CMOs are still optimistic about their ability to achieve their goals in 2020 according to Gartner’s annual 2019-2020 CMO Spend Survey. But optimism without action is counterproductive and many CMOs may be failing to plan for tough times ahead. CMOs are more agile now than they were during the last economic recession, but that doesn’t mean they can hunker down to ride out a challenging