Personalization
Articles Tagged personalization:
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3 Lessons from Truly Customer-Centric Companies
Collecting customer feedback is the obvious first step in providing optimal customer experiences. But it’s only the first step. Nothing is accomplished unless that feedback drives some kind of action. Too often feedback is collected, aggregated into a database of responses, analyzed over time, reports are generated, and eventually a presentation is made recommending changes. By then the customers who…
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Influ2: A Person-Based Account-Based Marketing (ABM) Advertising Platform
Accounts don’t make decisions, people do. A successful Account-Based Marketing (ABM) program goes after accounts on the strategic level but speaks to people on the execution level. Influ2 defines this as a high-resolution ABM program where the key features include: Drill to the buying group. Go beyond choosing the target accounts: research specific decision-makers comprising buying groups of your target accounts.…
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Customer-First E-Commerce: Smart Solutions for the One Thing You Can’t Afford To Get Wrong
The pandemic-era pivot toward e-commerce has come with shifted consumer expectations. Once a value-add, online offerings have now become a primary client touchpoint for most retail brands. And as the main funnel of customer interactions, the importance of virtual customer support is at an all time high. E-commerce customer service comes with new challenges and pressures. First, at-home customers are…
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Composable: Delivering on the Personalization Promise
The promise of personalization has failed. For years we’ve been hearing about its incredible benefits, and marketers looking to capitalize on it have bought into pricey and technically complicated solutions, only to discover too late that, for most, the promise of personalization is little more than smoke and mirrors. The problem starts with how personalization has been viewed. Positioned as…
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Top 3 Tech Strategies for Publishers in 2021
The past year has been difficult for publishers. Given the chaos of COVID-19, elections, and social turmoil, more people have consumed more news and entertainment over the last year than ever before. But their skepticism of the sources providing that information has also reached an all-time high, as the rising tide of misinformation pushed trust in social media and even…
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Cheetah Digital: How to Engage Customers In The Trust Economy
Consumers have built up a wall to protect themselves against bad actors, and have raised their standards for the brands they spend their money with. Consumers want to purchase from brands who not only demonstrate social responsibility, but who also listen, request consent, and take their privacy seriously. This is what’s called the trust economy, and it’s something all brands should…
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Marketing Data: The Key to Stand Out in 2021 and Beyond
In the present day and age, there is no excuse for not knowing who to market your products and services to, and what your customers want. With the advent of marketing databases and other data-driven technology, gone are the days of untargeted, unselected, and generic marketing. A Short Historical Perspective Before 1995, marketing was mostly done through mail and advertising.…
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What is Growth Hacking? Here Are 15 Techniques
The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. That’s growth hacking. Growth hacking was originally applied to startups who needed to…
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ActionIQ: A Next Generation Customer Data Platform To Align People, Technology, And Processes
If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited…
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ShareThis: Unlocking the Power of Behavioral Data Beyond Sharing Buttons
Most marketers recognize ShareThis for its ubiquitous social sharing buttons—those sleek, omnipresent icons enabling users to share content across social platforms with a single click. They’ve powered billions of digital moments. But behind the scenes, ShareThis has quietly built something far more valuable to marketers: a powerful data engine that captures real-time behavioral signals across the open web. And with…
