Personalization

Articles Tagged personalization:

  • Content MarketingTechnology Strategies for Publishers

    Top 3 Tech Strategies for Publishers in 2021

    The past year has been difficult for publishers. Given the chaos of COVID-19, elections, and social turmoil, more people have consumed more news and entertainment over the last year than ever before. But their skepticism of the sources providing that information has also reached an all-time high, as the rising tide of misinformation pushed trust in social media and even…

  • Customer Data PlatformsCheetah Digital

    Cheetah Digital: How to Engage Customers In The Trust Economy

    Consumers have built up a wall to protect themselves against bad actors, and have raised their standards for the brands they spend their money with. Consumers want to purchase from brands who not only demonstrate social responsibility, but who also listen, request consent, and take their privacy seriously. This is what’s called the trust economy, and it’s something all brands should…

  • Advertising TechnologyWhy Marketing Data Is Key To Marketing Strategy

    Marketing Data: The Key to Stand Out in 2021 and Beyond

    In the present day and age, there is no excuse for not knowing who to market your products and services to, and what your customers want. With the advent of marketing databases and other data-driven technology, gone are the days of untargeted, unselected, and generic marketing. A Short Historical Perspective Before 1995, marketing was mostly done through mail and advertising.…

  • Content MarketingWhat is Growth Hacking? Techniques

    What is Growth Hacking? Here Are 15 Techniques

    The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. That’s growth hacking. Growth hacking was originally applied to startups who needed to…

  • Analytics & TestingActionIQ - CDP

    ActionIQ: A Next Generation Customer Data Platform To Align People, Technology, And Processes

    If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited…

  • Customer Data PlatformsAdvanced Audience Segmentation Types

    Beyond Demographics: Types of Advanced Audience Segmentation That Drive Measurable Engagement

    Thank whichever guru you believe in for Marketing Automation, and the slack it affords marketers. Most commonly, we use Marketing Automation for engaging and nurturing leads. This can be achieved with drip campaigns, and behavioural-trigger notification for them to take action. Mail Merge is another heaven-sent feature. The opportunity to include every, single recipient’s name in the subject and the…

  • Sales and Marketing TrainingBoost Sales Post Purchase with Poket Customer Loyalty

    How to Boost Your Sales Post Purchase With An Effective Customer Retention Strategy

    In order to thrive and survive in business, business owners must embrace a lot of techniques and tactics. A customer retention strategy is critical because it’s far more effective than any other marketing strategy when it comes to increasing revenues and driving a return on your marketing investment. Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention…

  • E-commerce and RetailFreshmarketer: Conversion Optimization Suite

    Freshmarketer: Analyze, Test, and Personalize with this Conversion Optimization Suite

    The amount of work being put into digital properties and content that doesn’t actually drive any business is mind-boggling. It’s even frustrating on the services side of the industry, where customers will insist on a project to launch a site, integration, or service but then won’t invest in the time and energy to optimize the use of that platform. Optimization…

  • Advertising TechnologyTechnology Trends Marketers Should Know About

    6 Technology Trends Every Marketer Should Know About

    It’s no secret that marketing trends emerge with technological changes and innovations. If you want your business to stand out, attract new customers, and increase its visibility online, you’ll need to be proactive about tech changes.  Think of tech trends in two ways (and your mindset will make the difference between successful campaigns and crickets in your analytics): Either take…

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