Salesforce
Articles Tagged salesforce:
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The Inbound Call Channel is Huge… and Untapped
One industry that's vastly underserved and a huge opportunity for marketers is call tracking. As smartphones become more prevalent in business for reading emails, searching for businesses, and researching our purchases - more and more people are simply clicking the…
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Gainsight: A Customer Insight and Retention Platform
Gainsight launched the Spring Release of its Customer Success Management platform, which makes it even easier for marketers to get a 360° customer view and collaborate with other customer success stakeholders across the organization using the power of data analytics.…
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Right On Interactive: A Disrupter in Marketing Automation
When it comes to marketing automation, the industry is truly split. There are low-end solutions that require you to match their processes in order to be successful. These aren't inexpensive... many cost thousands of dollars per month and basically require…
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Slick Kick: A Global Multi Channel Marketing Platform
While their site announces their platform as a Marketing Automation system, I'm not sure I'd agree given a review of Slick Kick's features. Marketing automation typically includes campaign flows and lead scoring to assist with an inbound marketing program... which…
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3 Reasons I’m Hosting My Webinar with ReadyTalk
I was first introduced to ReadyTalk after having a webinar meltdown with GoToWebinar. I had 3 guests on the show from Denver, San Francisco, and London. More than 200 patient and gracious attendees hung in there as we dealt with…
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Is Twitter in Your Service Channel Yet?
If I call your company with a complaint or question, only your customer representative hears me. If I ask on Twitter, though, my 8,000 followers hear me... and those that retweet expand the audience into their networks. Twitter is quickly…
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Appirio Connects Salesforce and Facebook
I was just doing a webinar yesterday and someone asked me to prioritize social networks based on their ability to drive business. Although I don't believe social networks to be a primary medium for marketing and advertising (based on the…
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Are you working with Philanthropic Organizations?
Today I joined my company's charitable committee, ExactIMPACT. I don't always have the opportunity or resources to give back so I decided that I should do some charity work at the place I spend the most time at! This Thanksgiving…
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Open = Growth
I worked with a national NFL Team to evaluate their database and email marketing tools and provide vendor recommendations. It was a comprehensive evaluation of their internal resources, budget constraints, timelines, as well as the multiple platforms that were central…
