Salesforce
Articles Tagged salesforce:
- Analytics & Testing
Gainsight: A Customer Insight and Retention Platform
Gainsight launched the Spring Release of its Customer Success Management platform, which makes it even easier for marketers to get a 360° customer view and collaborate with other customer success stakeholders across the organization using the power of data analytics. At larger companies where many different departments – from sales to product development and marketing – marketers are challenged with…
- Email Marketing & Automation
Right On Interactive: A Disrupter in Marketing Automation
When it comes to marketing automation, the industry is truly split. There are low-end solutions that require you to match their processes in order to be successful. These aren’t inexpensive… many cost thousands of dollars per month and basically require you to retool how your company works to match their methodology. I believe this spells disaster for many companies… who…
- Email Marketing & Automation
Slick Kick: A Global Multi Channel Marketing Platform
While their site announces their platform as a Marketing Automation system, I’m not sure I’d agree given a review of Slick Kick’s features. Marketing automation typically includes campaign flows and lead scoring to assist with an inbound marketing program… which Slick Kick doesn’t appear to support. But I will attest to their multi-channel marketing capabilities as you’ll see from the…
- Content Marketing
3 Reasons I’m Hosting My Webinar with ReadyTalk
I was first introduced to ReadyTalk after having a webinar meltdown with GoToWebinar. I had 3 guests on the show from Denver, San Francisco, and London. More than 200 patient and gracious attendees hung in there as we dealt with extensive audio and visual delays. So I needed to find a provider with the right infrastructure to support the needs…
- Social Media & Influencer Marketing
Is Twitter in Your Service Channel Yet?
If I call your company with a complaint or question, only your customer representative hears me. If I ask on Twitter, though, my 8,000 followers hear me… and those that retweet expand the audience into their networks. Twitter is quickly becoming a democratizing factor to customers who want answers. Are you listening to Twitter? Twitter isn’t a fad or a…
- Sales Enablement, Automation, and Performance
Appirio Connects Salesforce and Facebook
I was just doing a webinar yesterday and someone asked me to prioritize social networks based on their ability to drive business. Although I don’t believe social networks to be a primary medium for marketing and advertising (based on the intent of the user), I do encourage our clients to utilize RSS and other tools to automate publishing of their…
- Content Marketing
Are you working with Philanthropic Organizations?
Today I joined my company’s charitable committee, ExactIMPACT. I don’t always have the opportunity or resources to give back so I decided that I should do some charity work at the place I spend the most time at! This Thanksgiving is looking pretty bleak for charities who watch over so many in our society who can not take care of…
- Email Marketing & Automation
Open = Growth
I worked with a national NFL Team to evaluate their database and email marketing tools and provide vendor recommendations. It was a comprehensive evaluation of their internal resources, budget constraints, timelines, as well as the multiple platforms that were central to their organization’s operation. As I looked at viable solutions, the areas I focused attention on were: Ability to integrate…
