Search Engine Optimization
Articles Tagged search engine optimization:
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Marketing Tools
The Ultimate Tech Stack for High-Performing Marketers
Software is eating the world. Marc Andreessen, 2011 In many ways, Andreessen was right. Think about how many software tools you use daily. A single smartphone can have hundreds of software applications on it. And that’s just one small device in your pocket. Now, let’s apply that same idea to the business world. A single company could use hundreds, if not…
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Content Marketing
The Evolving Landscape of Digital Content Theft: How Content Creators Can Protect Their Work
TContent theft has become increasingly sophisticated and pervasive. Over the last decade, the problem has grown far more complex. Let’s explore the current state of content theft and provide strategies for creators to protect their work. Beyond Copy and Paste Content theft isn’t limited to direct copying anymore. Here are some common tactics: Rewriting and Paraphrasing: Thieves rewrite articles, maintaining…
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Content Marketing
How Your Hosting Can Affect Your SEO
Yes, your hosting can have an impact on your SEO. Surprised? So are most people when they learn that their hosting plan can impact their potential for reaching high SERPs. But why? And how? Turns out, your hosting plan affects three major areas which all affect your rankings: Security, Location, and Speed. We’ll give you a thorough breakdown not just…
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Sales and Marketing Training
The #1 Complaint About Inbound Marketing
Once every month or so, we hear the same complaint from prospects who are working with inbound marketing agencies and clients that are working with us on their inbound marketing efforts. Not to mention that this complaint is one that I’d make myself with our agency if I didn’t understand how inbound marketing actually worked. Complaint: We’re not getting any…
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Paid and Organic Search Marketing
Social Signals, SEO, and Their Impact on One Another
Matt Cutts shared a video where he discussed the challenge that engineers might have if they had created dependencies between the Google ranking algorithms and social signals. In short, it would be far too risky to build these dependencies in the event the other social media platform either blocked search or fell in popularity. I have no doubt this is…
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Social Media & Influencer Marketing
Here Are 4 Ways Social Media Impacts SEO
Can we please put this argument to rest? It seems to me that there are some professionals out there who are bad-mouthing social media without fully understanding the impact of it. Social is a promotion methodology that builds brand affinity and exposes you to a much wider audience. I don’t want to lump them all in, but it seems most…
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Paid and Organic Search Marketing
Beware of Guest Posts? A Publisher’s Perspective on SEO Abuse and Editorial Integrity
Let’s explore what’s gone wrong with guest blogging in the SEO world, how it can damage your site, and what you can do to protect your brand and your audience—drawing from my personal experience managing Martech Zone, where we receive daily guest post requests but reject the vast majority. Guest Blogging and Its SEO Roots Okay, I’m calling it: if…
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Marketing Infographics
Here’s How You Generate More Leads with Social Media
I was just meeting with a business owner and describing the amazing way that social media has not only driven business to my company, but to our clients as well. There seems to be an ongoing pessimism as it stands with social media and it’s impact on lead generation and I believe it needs to be corrected. Most of the…
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Analytics & Testing
57% of People Are Not Recommending You Because…
57% of people are not recommending your company because you have a poorly optimized mobile website. That hurts… and we know Martech Zone is one of them! While we have a fantastic mobile application, we know the Jetpack standard mobile theme is a pain to view our site on. As we continue to work with our clients and review their…
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Analytics & Testing
How Are You Doing Compared to 400 Other Marketers?
We’ve been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of – a small team, enterprise structure, franchises, ecommerce… the works. Over time, they’ve evolved with their small team to a hodge-podge of technology that’s becoming more and more difficult to manage. Our job is to map out their strategy and…
