Seo

Delve into our comprehensive library of SEO articles, written by industry experts and designed to equip you with the knowledge and strategies needed to boost your website’s search engine visibility. From technical SEO tips to content optimization guides, we have everything you need to succeed in the ever-evolving world of search.

Articles Tagged seo:

  • Marketing Infographicsauthority building machine infographic

    Building Authority for Search

    I’ve been a long-time proponent of search engine optimization for quite some time, but my own experiences recently with Martech have honestly curbed my excitement. I used to think that SEO was the ideal means of growing traffic because it was something you could control. That’s true to an extent, but it can only take you as far as the…

  • Content Marketingfrequency

    The Importance of Fresh Content for SEO

    I’ve told people for a long time that the old adage for marketing applies to content, too. Recency, frequency and value of the content are key. This is why blogging is so key to a content marketing strategy… it allows you to write often. The chart below is from one of our clients. We optimized their site and, combined with…

  • Paid and Organic Search MarketingLong-tail keywords and SEO ROI

    Long-Tail Keywords: Don’t Just Focus on the Tip of the SEO Iceberg

    One of the SEO companies used to have a photo of an iceberg on their homepage. I love the analogy of an iceberg regarding search engine optimization. A recent conversation with a client regarding their ROI on SEO held some concerns that they only got a handful of unique visitors in the last year for the keyword phrase we were…

  • Content MarketingSEO and Content Management Systems

    Do Search Engines Care If You Use Drupal?

    How much do Content Management Systems (CMS), like WordPress, Drupal, Joomla!, play a part in search engine optimization (SEO)? 

Certainly bad site design (not clean urls, bad content, poor use of domain names, etc) in a CMS like Drupal is going to affect SEO (great tools used in a bad way idea). But do content management systems themselves lend to…

  • Advertising Technologyppc vs seo

    PPC versus SEO: Spy vs. Spy

    Does anyone remember the old Spy vs. Spy comics?  Funny stuff! Each Spy always scheming to outdo the other. There is a similar business mindset today when companies are considering a search engine marketing strategy. Business’s immediately pick sides: Pay Per Click (PPC) versus Organic Search (SEO). The goal of a search marketing strategy is to generate leads or sales.…

  • Paid and Organic Search Marketingsearch engine assassination

    Oh Uh… Google Just Launches the SEA Industry

    Search Engine Assassination. Have you heard about it? You will. This week, the SEO world was turned upside down when Google decided to drop JC Penney off the index because of spammy, keyword-rich backlinks found on sites other than its own to push up ranking. While the entire industry is acting shocked, most of us within the industry know that…

  • Sales and Marketing TrainingInnovation versus Utility in Startups

    Innovation Without Utility Is Death for Startups

    Tonight, I found myself in a passionate discussion with a mentor of mine. The topic was a company we both care about, but our perspectives on their direction diverged significantly. My concern centered on the company’s inability to deliver on the promises they make to their customers. My mentor, however, argued that their innovative approach and success in capturing industry…

  • Paid and Organic Search MarketingGoogle Webmasters Tools

    Have You Set Up Parameters in Webmasters?

    This week, I was reviewing client sites utilizing webmasters tools. One of the oddities it identified were that many of the internal links on the site had campaign codes attached to them. This was great for the client, they could track each of their calls-to-action (CTA) throughout the site. It’s not so great for Search Engine Optimization, though. The problem…

  • Paid and Organic Search MarketingFooter Powered by Backlink

    Agencies: Quit Wasting Your Clients’ Footer Powered By Links

    Agencies and designers are typically diligent at adding their powered by to the footer of the sites and applications they build. Still, I’m surprised at how many don’t utilize that opportunity to gain some search engine ranking. When I explain search engine optimization and ranking to folks, I typically explain it this way: On-page Keyword Optimization – using keywords effectively…

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