Serp
Articles Tagged serp:
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Enhance Your Google SERP Presence With These Rich Snippets
Companies spend a significant amount of time ensuring they're ranking well in search and developing high-quality content and websites that drive conversions. However, a key strategy often overlooked is how they can improve their entry on a search engine results page…
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How to Write A Title That Makes Visitors Engage
Publications always have the benefit of wrapping their headlines and titles with powerful imagery or explanations. In the digital realm, those luxuries often do not exist. Everyone's content looks very similar in a Tweet or Search Engine Result. We must…
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6 Technology Trends Every Marketer Should Know About
It's no secret that marketing trends emerge with technological changes and innovations. If you want your business to stand out, attract new customers, and increase its visibility online, you'll need to be proactive about tech changes. Think of tech trends…
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How to Improve Customer Loyalty with Digital Marketing
You can’t retain what you don’t understand. When focused on constant customer acquisition, it's easy to get carried away. Okay, so you’ve figured out an acquisition strategy and made your product/service fit into the customers' lives. Your unique value proposition…
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Understanding How Pay Per Click Assists Your Organic Search
It's drilled into you every day by marketing gurus... you don't need to pay for clicks. Be original, write great content, share on social media - and magically the sales will come banging down your door. Or will they? I…
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How to do Effective Local SEO on a Budget
Over time, SEO has become more challenging and more rigorous, but should that necessarily mean more expensive? Not all companies that need SEO services are Internet-based or IT-related. The majority are small, local businesses that serve a specific geographic area.…
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Does Your Organic Search Rank Really Matter?
Time for me to ruffle some SEO feathers again! Today I decided to download my stats from Google Search Console and really do some digging on the traffic that I'm getting from organic search. Martech Zone ranks incredibly high on…
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Checking Your Site’s Rank with Personalized Search
One of my clients called last week and asked why, when she searched, her site was first in the rankings but another person had her down the page a bit. If you hadn't heard the ruckus, Google has turned on…
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SEO: Appearing in SERPS is Only Half the Battle
Search Engine Optimization ( SEO ) has become an essential aspect of digital marketing, with businesses of all sizes vying for the coveted top spots in search engine results pages ( SERPs ). However, achieving a high ranking is only…
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Blogging Vocabulary: What is a Permalink? Trackback? Slug? Ping? 20+ Terms You Need to Know
In a recent luncheon with some local marketers, I realized a gap in their blogging knowledge and the technologies involved. As a result, I wanted to provide an overview of common terms associated with blogging. What is Analytics? Analytics in…