Acronyms and Abbreviations in Sales, Marketing, MarTech, and Technology

Reading Time: 21 minutes It seems every week, I’m seeing or learning another acronym. I’m going to keep an active list of them here! Feel free to jump via alphabet for the sales acronym, marketing acronym, or sales and marketing technology acronym you’re seeking: Sales & Marketing Acronyms and Abbreviations (Numeric) 2FA – Two-Factor Authentication: is an extra layer of protection used to ensure the security of online accounts beyond just a username and password. The user enters the

Facebook’s Latest Features Help SMBs Survive COVID-19

Reading Time: 2 minutes Small-and-medium-sized businesses (SMBs) face unprecedented challenges, with 43% of businesses having temporarily closed due to COVID-19. In light of ongoing disruption, tightening budgets, and cautious reopening, companies that serve the SMB community are stepping up to offer support.  Facebook Provides Critical Resources For Small Businesses During The Pandemic Facebook recently launched a new free paid online events product for SMBs on its platform – the latest initiative from the company, helping businesses with limited budgets maximize their marketing efforts

Why Loyalty Marketing Helps Operations Succeed

Reading Time: 3 minutes From the beginning, loyalty rewards programs have embodied a do-it-yourself ethos. Business owners, looking to boost repeat traffic, would pour over their sales numbers to see which products or services were both popular and profitable enough to offer as free incentives. Then, it was off to the local print shop to get punch-cards printed and ready to hand out to customers.  It’s a strategy that has proven effective, as evident by the fact that many

The Top Online Marketing Activities for Small and Medium-Sized Businesses

Reading Time: 2 minutes Emarsys, a leading provider of cloud marketing software for B2C companies, has released the results of its in-person and online survey of 254 retail professionals published in partnership with WBR Digital. Key findings include SMBs (businesses with revenues of $100 million or less) in B2C retail are developing omnichannel strategies around proven success, are spending more time preparing for the critical holiday shopping season, and are attempting to bring more advanced technology to the fore, and keep pace

10 Benefits Every Small Business Realizes with a Digital Marketing Strategy

Reading Time: 2 minutes We interviewed Scott Brinker about his upcoming Marketing Technology Conference, Martech. One of the things I discussed was the number of businesses who don’t deploy strategies because their current strategy works. I have no doubt that companies with, for example, a great word of mouth clientele, can have a growing and prosperous business. But that doesn’t mean a digital marketing strategy won’t help them. A digital marketing strategy can assist their prospects in researching the