10 Types of YouTube Videos That Will Help Grow Your Small Business

There’s more to YouTube than cat videos and fail compilations. In fact, there’s a lot more. Because if you’re a new business trying to raise brand awareness or boost sales, knowing how to write, film, and promote YouTube videos is an essential 21st-century marketing skill. You don’t need a huge marketing budget to create content that converts views into sales. All it takes is a smartphone and a few tricks of the trade. And you can

Facebook’s Latest Features Help SMBs Survive COVID-19

Small-and-medium-sized businesses (SMBs) face unprecedented challenges, with 43% of businesses having temporarily closed due to COVID-19. In light of ongoing disruption, tightening budgets, and cautious reopening, companies that serve the SMB community are stepping up to offer support.  Facebook Provides Critical Resources For Small Businesses During The Pandemic Facebook recently launched a new free paid online events product for SMBs on its platform – the latest initiative from the company, helping businesses with limited budgets maximize their marketing efforts

Why Loyalty Marketing Helps Operations Succeed

From the beginning, loyalty rewards programs have embodied a do-it-yourself ethos. Business owners, looking to boost repeat traffic, would pour over their sales numbers to see which products or services were both popular and profitable enough to offer as free incentives. Then, it was off to the local print shop to get punch-cards printed and ready to hand out to customers.  It’s a strategy that has proven effective, as evident by the fact that many

The Top Online Marketing Activities for Small and Medium-Sized Businesses

Emarsys, a leading provider of cloud marketing software for B2C companies, has released the results of its in-person and online survey of 254 retail professionals published in partnership with WBR Digital. Key findings include SMBs (businesses with revenues of $100 million or less) in B2C retail are developing omnichannel strategies around proven success, are spending more time preparing for the critical holiday shopping season, and are attempting to bring more advanced technology to the fore, and keep pace

10 Benefits Every Small Business Realizes with a Digital Marketing Strategy

We interviewed Scott Brinker about his upcoming Marketing Technology Conference, Martech. One of the things I discussed was the number of businesses who don’t deploy strategies because their current strategy works. I have no doubt that companies with, for example, a great word of mouth clientele, can have a growing and prosperous business. But that doesn’t mean a digital marketing strategy won’t help them. A digital marketing strategy can assist their prospects in researching the

The 7 Keys to Small Business Sales and Marketing

While we assist large businesses with their sales and marketing efforts, we’re a small business ourself. That means that we have limited resources and as clients leave, it’s essential that we have other clients that take their place. This enables us to regulate our cashflow and keep the lights on! It’s a tough situation, though. We often only have a month or two to prepare for the departure of one client and onboarding of the

The Year of the Social Small Business

Whenever I hear that someone is starting a business or they own their own small business, I immediately have respect for them. Small businesses make up the majority of our extended network and we all work hard to raise each other up in the sea of the goliaths. I tend to lean on small businesses much more since every customer is a key customer… it’s not just a promise, it’s reality. Small businesses are turning

The Rise of the Progressive SMB

Part of recognizing the opportunity for marketing is understanding how your customers are using your products and services. Our workforce is dramatically changing in the small and medium-sized business (SMB) segment. If your business serves SMB’s, you have to ensure that the remote work force and collaboration tools are available to fully leverage your products and services. If you’re B2C, understand that work hours are changing and buying habits are changing. While retail outlets serve