SMS

SMS (Short Message Service) is a text messaging technology that allows users to send and receive brief text messages between mobile devices. Limited to 160 characters per message, SMS has become a ubiquitous communication tool used by billions worldwide for personal and business purposes. Check out these insightful articles from Martech Zone:

Articles Tagged SMS:

  • Marketing ToolsSimpleTexting SMS Marketing Platform

    SimpleTexting: An SMS and Text Messaging Platform

    Getting a welcomed text message from a brand that you’ve provided permission to may be one of the most timely and actionable marketing strategies you can implement. Text Message Marketing is being utilized by businesses today to: Boost Sales – Send promotions, discounts, and limited-time offers to grow revenueBuild Relationships – Provide customer service and support with 2-way conversationsEngage Your…

  • Analytics & TestingDrip Ecommerce Customer Relationship Management ECRM Platform

    Drip: What’s an E-commerce Customer Relationship Manager (ECRM)?

    An Ecommerce Customer Relationship Management platform creates better relationships between e-commerce stores and their customers for memorable experiences that’ll drive loyalty and revenue. ECRM packs more power than an Email Service Provider (ESP) and more customer-focus than a Customer Relationship Management (CRM) platform. What’s an ECRM? ECRMs empower online store owners to understandevery unique customer—their interests, purchases,and behaviors—and deliver meaningful,…

  • E-commerce and RetailAppointy: Self-Scheduling Website App with Calendar Integration, Mobile App, and Payment Processing

    Appointy: All-In-One Online Scheduling For Your Business

    Businesses with service-based offerings are constantly looking for ways to make it easier for clients to purchase services or reserve their time. An appointment scheduling tool is a seamless way to achieve this since you can provide the convenience and flexibility of 24×7 online booking coupled with the added benefits of secure online payments, instant booking notifications, and zero double…

  • Mobile Marketing, Messaging, and AppsCOVID-19 Pandemic Business Challenges

    Business Challenges & Opportunities With The COVID-19 Pandemic

    For several years, I’ve touted that change is the only constant marketers should be comfortable with. Changes in technology, mediums, and additional channels all pressured organizations to adjust to the demands of consumers and businesses. In recent years, companies have also been forced to be more transparent and human in their efforts. Consumers and businesses have started to do business…

  • Email Marketing & AutomationHow to build an email preference center

    Email Preference Center and Unsubscribe Pages: Using Roles vs. Publications

    We’ve been working with a national non-profit on a complex Salesforce and Marketing Cloud migration and implementation. Early on in our discovery, we pointed out some key issues regarding their preferences, which were very operations-based. When the company designs a campaign, it creates a list of recipients outside its email marketing platform, uploads it as a new list, designs the…

  • Content MarketingMedallia Experience Management

    Medallia: Experience Management To Detect, Identify, Predict, and Correct Issues in Your Customers’ Experiences

    Customers and employees are producing millions of signals critical to your business: how they feel, what they like, why this product and not that, where they’re spending money, what could be better… Or what would make them happier, spend more, and be more loyal. These signals are flooding into your organization in Live Time. Medallia captures all these signals and…

  • Mobile Marketing, Messaging, and AppsTextmagic: SMS Platform for Enterprise Text Messaging

    Textmagic: A Full-Featured Business Text Messaging (SMS) Platform

    Whether it’s two-factor authentication (2FA) or making dinner reservations, I’m noticing that I’m much more comfortable utilizing text messaging (SMS) than I was a few years ago. I don’t think I’m the only one… consumers and businesses alike are more than happy to send and receive text messages rather than be interrupted by phone calls. The latest statistics prove it:…

  • Marketing Toolsacquire unified customer engagement platform

    Acquire.io: A Unified Customer Engagement Platform

    Customers are the lifeblood of every business. Yet only a few companies can keep up with their evolving demands, leaving firms ready to invest in customer experience and improve their market share with a huge window of opportunity.  Unsurprisingly, CX management has emerged as a top priority for business leaders who are investing increasing resources to achieve it. However, achieving…

  • Customer Data PlatformsConsumer Identity Solutions

    The Identity Puzzle in Customer Data Management

    The Consumer Identity Crisis In Hindu mythology, Ravana, the great scholar, and demon king, has ten heads, symbolizing his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, thus must go below Ravana’s heads and aim the arrow at his solitary heart to slay him for good.…

  • Mobile Marketing, Messaging, and AppsMobile Marketing Examples Infographic

    Mobile Marketing: See The True Potential With These Examples

    Mobile marketing – it is something that you may have heard of, but, quite possibly, are leaving on the back burner for now. After all, there are so many different channels available for businesses, isn’t mobile marketing one that can be ignored? Sure – you can concentrate on the 33% of people who don’t use mobile devices instead. The use…

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