Moqups: Plan, Design, Prototype, and Collaborate With Wireframes and Detailed Mockups

One of the really enjoyable and fulfilling jobs that I had was working as a product manager for an enterprise SaaS platform. People underestimate the process required to successfully plan, design, prototype, and collaborate on the most minor user interface changes. In order to plan the smallest feature or user interface change, I would interview heavy users of the platform in how they utilize and interact with the platform, interview prospective customers on how they

Typeform: Turn Data Collection Into A Human Experience

A few years ago, I completed a survey online and it was actually not a chore… it was elegant and simple. I looked up the provider and was Typeform. Typeform came about because the founders wanted to change the way people answer questions on screens by making the process more human & more engaging. And it worked. Let’s face it… we hit a form online and it’s typically an awful experience. Validation is often an

What is Robotic Process Automation?

One of the clients that I’m working with has exposed me to a fascinating industry that many marketers may not even be aware exists. In their Workplace Transformation Study commissioned by DXC.technology, Futurum states: RPA (robotic process automation) may not be at the forefront of media hype as it once was but this technology has been quietly and efficiently working its way into technology and the IT department as business units look to automate repetitive

What Are The Most Important Modern Marketing Skills in 2018?

The last few months I’ve been working on curriculums for digital marketing workshops and certifications for an international company and a university, respectively. It’s been an incredible journey – deeply analyzing how our marketers are being prepared in their formal degree programs, and identifying gaps that will make their skills more marketable in the workplace. Key to traditional degree programs is that the curriculae often take several years to be approved. Unfortunately, that puts graduates

Adobe XD: Design, Prototype, and Share with Adobe’s UX/UI Solution

Today, I installed Adobe XD, Adobe’s UX/UI solution for prototyping websites, web applications, and mobile applications. Adobe XD enables users to switch from static wireframes to interactive prototypes in a single click. You can make changes to your design and see your prototype update automatically — no syncing required. And you can preview your prototypes, complete with transitions on iOS and Android devices, then share them with your team for fast feedback. Features of Adobe