Plausible: A Lightweight, Cookieless Alternative to Google Analytics

This week I was able to spend some time with some marketing seniors from a local University and they asked what foundational skills they could work on to be more desirable to employers. I absolutely discussed Google Analytics… mostly because it’s quite a complex tool that I see a growing number of companies make terrible decisions with. Ignoring filters, events, campaigns, goals, etc. will provide data that will almost always lead you down the wrong A White Label URL Shortener

For quite some time, I was signed up with a service to shorten my URLs, but the cost of the system was quite expensive. Using my own subdomain cost much more in their pricing model. In fact, I was paying more for their URL shortening account than I was being charged for entire marketing platforms. I could have used a free version where my domain wasn’t customized, but I I wanted folks to trust and