youtube
- Analytics & Testing
Supermetrics: Automate Extracting Your Data From Virtually Any Marketing Platform
It’s an unfortunate truth but a vast majority of SaaS providers don’t have a comprehensive reporting solution and/or lack the capabilities to extract or migrate the marketing data. As marketers struggle to coordinate their marketing strategies across a stack of solutions, they need a tool that can pull the necessary data so they can analyze across mediums and channels. Supermetrics…
- Social Media Marketing
What Are The Best Ways To Maximize Your Social Media Video’s Return On Investment?
Over the past several years, video marketing has revolutionized marketing campaigns across industries. From professional explainer videos to upbeat Instagram Reels, videos have changed the game as a dynamic medium. This is especially important as feeds grow more and more crowded. Additionally, videos make it easier to capture an audience’s attention, as reading through long texts or swiping through countless images can…
- Social Media Marketing
Agent Sauce: Automate Your Real Estate Listings and Virtual Tours To Your Social Media Channels
Martech Zone mentioned that integrations and automation were going to be key for email marketers. At Agent Sauce, we work with Real Estate agents and that’s exactly what they are demanding. A couple of things you should know about real estate: Real Estate agents aren’t technologists and don’t have an IT department to call up when they need help. They’re…
- Event Marketing
Virtual Events Don’t Have to Suck: Marketing Departments Can Make Them Dazzle
We all participated in a lot of virtual events during the pandemic — every human interaction became a Zoom or Meets meeting. After two years of staring at screens, it’s hard to get people to tune into another boring virtual event or webinar. So, why are the best marketing teams investing in virtual events and webinars? When well executed, virtual…
- Content Marketing
Camtasia: The Easiest Screen Recording and Video Editing Software For Your Business
Whether you’re looking to create interactive software demos, training videos, or tutorials, utilizing desktop software is almost a must. Editing, publishing, and converting video files requires plenty of hardware and memory… so online platforms aren’t typically an option. Some video editing mobile applications are pretty good, but they lack the desktop real estate that your large monitor has to comfortably…
- Ecommerce and Retail
GRIN: Manage Your Ecommerce Influencer Marketing In This End-To-End Creator Management Platform
The latest household brands aren’t created through old-school mass advertising—they’re built alongside content creators. Brands that utilize content creators as brand storytellers are now the names on everyone’s lips. And how do they do it? It can’t be bought. It can’t be faked. It must be built, one genuine creator relationship at a time. What is Creator Management? Creator management…
- Search Marketing
What is Search Engine Optimization (SEO) In 2022?
One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I’m often in conflict with other SEO professionals because they tend to focus on…
- Content Marketing
How to Optimize Your Blog’s Next Article for Maximum Impact In Search Engines and Social Media
One of the reasons that I wrote my corporate blogging book a decade ago was to help the audience leverage blogging for search engine marketing. Search is still unlike any other medium because the search user shows intent as they seek information or research their next purchase. Optimizing a blog and the content within each post is not as simple…
- Analytics & Testing
Whatagraph: Multi-Channel, Real-Time Data Monitoring & Reports For Agencies & Teams
While virtually every sales and martech platform have reporting interfaces, many quite robust, they fall short of providing any kind of comprehensive view of your digital marketing. As marketers, we do try to centralize reporting in Analytics, but even it is often exclusive to activity on your site rather than all of the different channels you are working in. And……
- Social Media Marketing
The Past, Present, and Future of the Influencer Marketing Landscape
The past decade has served as one of immense growth for influencer marketing, establishing it as a must-have strategy for brands in their efforts to connect with their key audiences. And its appeal is set to last as more brands look to partner with influencers to demonstrate their authenticity. With the rise of social ecommerce, redistribution of advertising spend to…
