How Might Augmented Reality Affect Influencer Marketing?

COVID-19 has changed the way we shop. With a pandemic raging outside, consumers are opting to stay in and purchase items online instead. That’s why consumers are tuning into influencers more and more for how-to videos on anything from trying on lipstick to playing our favorite video games. For more on the effect of the pandemic on influencer marketing and pricing, see our recent study.  But how does this work for those items that have to be seen

Translation and Transcription to Enhance Video Marketing Performance

Looking for a high-quality translation company may not be the first thing you think about when determining the best path to take to enhance your video marketing campaign, but perhaps it should be. Video transcription services can help you to increase views and viewer interaction with your videos. It is important to remember that you need an accurate translation and that you check all of the work to ensure it is a quality translation. High-quality

COVID-19: The Corona Pandemic and Social Media

The more things change, the more they remain the same. Jean-Baptiste Alphonse Karr One good thing about social media: you do not need to wear masks. You can spout anything at any time or all the time as is happening during these COVID-19 hit times. The pandemic has brought certain areas into sharp focus, sharpened rounded edges, widened the chasms, and, at the same time, bridged some gaps. The toilers like doctors, paramedics, and those

Scary… $8.8 Billion Will Be Spent on Halloween this Year

It’s very clear that for brands and marketers targeting traditional Halloweeners, leveraging Pinterest and Facebook to reach that older demographic would be in your best interest. By comparison, Instagram, Snapchat, and TikTok are the best platforms for “experience” brands – especially if you’re offering a haunted attraction this year – and retailers to reach that young Halloween party crowd. The Shelf, Halloween By The Numbers Halloween Statistics Are Up and Down Candy is still the