Marketing Tools
Each of these pages and posts provide an interactive, free marketing tool for you to utilize on Martech Zone
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The Problem with Project Management Software
Sometimes, I wonder if folks who develop project management solutions ( PMS ) use them. Within the marketing space, project management software is a must - keeping track of ads, posts, videos, whitepapers, use case scenarios, and other projects is…
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Five Critical SEO Issues Discovered with Screaming Frog
Have you ever crawled your own site? It's a great strategy to fix some rather blatant issues with your site that you may not have noticed. Good friends at Site Strategics told us about Screaming Frog's SEO Spider . It's…
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SoapUI: The Developer’s Tool for Testing and Visualizing APIs
Whenever I meet with a good friend, I hear about a new tool that makes life easier. I had coffee with David Grigsby, a .NET integration expert who works for DocuSign. David and I discussed SOAP versus REST APIs (that's…
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SlideDog: Transform Your Windows PowerPoint Presentations into Interactive Experiences
Presenters across industries face the same challenge: keeping their audience engaged while switching seamlessly between different media types. Traditional tools often fall short when combining content like PowerPoint slides, videos, PDFs , or live polls into one smooth presentation experience.…
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Ticksy: Simple, Inexpensive SaaS Customer Support
In our interview with Formstack on Friday, we discussed how great apps continue to hit the market that offer inexpensive solutions that can grow with your business. As I was writing to a developer on an issue we had with…
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Stop Building Crappy Software – Integrated Software Still Wins
Here is something internal CIO's and your internal tech teams don't want you to know: the 18-month software implementation that just cost you $500K - $1MM could be done a hell of a lot cheaper...and should be. They are building…
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Dig Deeper Into Your Survey Results: Cross Tab and Filter Analysis
I’m a big proponent of using online surveys to understand your customers better and make more strategic business decisions. You can get a lot of insight from a simple survey, especially when you know something about creating and analyzing it.…
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Cisco: The Power of In-Person Meetings
A couple of years ago, we met with some of the board at Cisco via Telepresence , and it was nothing short of amazing. Speaking to someone full-size and face-to-face has incredible value. The folks at Cisco agree and have…
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Top 5 Tips for Survey Greatness
There is a simple truth presented by the Internet era: Soliciting feedback and gaining insight into your customer base and target market is easy. This can be a wonderful fact or a fear-inducing one, depending on who you are and…
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Without the Right Tools…
Years ago, I grabbed dinner with my friend Adam Small. After catching up, we decided to see a 3D movie. The theater was packed, the previews ended, the lights dimmed—and then the immersive experience abruptly stalled. A man somewhere behind…