Advertising Technology
Advertising technology (AdTech) encompasses the tools, platforms, and strategies businesses use to effectively deliver paid and display advertising to their target audiences. AdTech solutions help companies optimize ad campaigns, track performance, and maximize ROI across various digital channels. Key subtopics within AdTech include programmatic advertising, real-time bidding, ad serving, targeting, and measurement. Whether you’re a small business owner or a marketing executive at a large corporation, staying informed about the latest AdTech trends and best practices is crucial for success in today’s digital landscape. Explore the articles below to learn more about how AdTech can help you reach your advertising goals.
-
Digital Remedy’s Flip Makes Buying, Managing, Optimizing, and Measuring Over-The-Top (OTT) Advertising Simple
The explosion in streaming media options, content, and viewership over the last year has made Over-The-Top ( OTT ) advertising impossible to ignore for brands and the agencies that represent them. What is OTT? OTT refers to streaming media services…
-
Digital Marketing Trends & Predictions
Precautions made by companies during the pandemic significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery,…
-
5 Rookie Facebook Ad Mistakes To Avoid
Facebook ads are straightforward to use – so easy that within a few minutes, you can set up your business account and start running ads that have the potential to reach two billion people. While setting up Facebook ads is…
-
Order High-Quality Custom Stickers In 2 Minutes with Sticker Mule
One of my clients is getting on the road to do sales presentations and asked me for a recommendation for laptop stickers for his own laptop and as a leave-behind with his customers and clients. I'll be honest that I've…
-
Why You Should Never Buy A New Website Again
This is going to be a rant. Not a week goes by that I don't have companies asking me how much we charge for a new website . The question itself raises an ugly red flag that typically means that…
-
How Non-Gaming Brands Can Benefit From Working With Gaming Influencers
Gaming influencers are becoming hard to ignore, even for non-gaming brands. That might sound strange, so let’s explain why. Many industries suffered due to Covid, but video gaming exploded. Its value is projected to surpass $200 billion in 2023 ,…
-
The Wall Printer: A Vertical Printing Solution For Indoor or Outdoor Walls
I have a friend of mine that designs and paints wall murals and does amazing work. While this art is an incredible investment that can transform a workspace or retail location, the ability to design and paint a precision graphic…
-
What is Pay-Per-Click (PPC) Advertising? History, Trends, Best Practices, Industry Averages, and Statistics
A question that I still get asked by mature business owners is whether or not they should do pay-per-click ( PPC ) marketing or not. It's not a simple yes or no question. PPC offers an amazing opportunity to push…
-
Influ2: A Person-Based Account-Based Marketing (ABM) Advertising Platform
Accounts don’t make decisions, people do . A successful Account-Based Marketing ( ABM ) program goes after accounts on the strategic level but speaks to people on the execution level. Influ2 defines this as a high-resolution ABM program where the…
-
Lessons Learned: Social Media Platforms and Blockchain Mass Adoption
The inception of blockchain as a solution to secure data is a welcome change. All the more now, as social media platforms have leveraged their pervasive presence to abuse people's privacy constantly. It is a fact. A fact that has…
-
MOLOCO Cloud: Data-Driven, AI-Powered Mobile Ad Solutions for Mobile Apps
MOLOCO Cloud is an automated buying platform for ad inventory across the world’s leading programmatic exchanges and in-app ad networks. Now available as a cloud-based platform for all app marketers, MOLOCO Cloud is powered by proprietary machine learning technology that…
-
Google Ads Policy: Be Sure To Follow Those Rules!
Have your text ads been disapproved for editorial or trademark violations? If you did everything correctly, why are you getting yelled at by Google? AdWords never immediately informs you, too many text ads to review at one time. They have…
