Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
Why Our Eyes Need Complementary Color Palette Schemes… And Where You Can Make Them
Did you know that there’s actually biological science behind how two or more colors complement one another? I’m not an ophthalmologist or an optometrist, but I’ll try to translate the science here for simple folks like myself. Let’s start with color in general. Colors Are Frequencies An apple is red… right? Well, not really. The frequency of how light is…
- Artificial Intelligence
Synthesia: Turn Your Product Marketing, How-To Articles, or Training Content Into Engaging AI Avatar-Driven Multi-Language Video
If you’ve ever developed professional sales and marketing presentations or training videos, you know how resource-driven, time-consuming, and expensive the process can be. Once your script is finalized… setting up a scene with great lighting and audio, finalizing and negotiating your on-camera talent, and then editing and producing a great video is no small feat. And, if your company is…
- Content Marketing
Accrisoft Freedom: Websites and Mobile Apps for Your Membership Organization
Accrisoft Freedom is a content management system (CMS) and management platform designed to cater specifically to the needs of membership-based organizations. This includes non-profit organizations, chambers of commerce, trade associations, and other similar entities. With a focus on mobile-first, Accrisoft Freedom offers an extensive range of features and functionality to help your membership organization build and maintain your website, while…
- Content Marketing
The Ten-Step Strategy For Successful Content Distribution
Content distribution is the process of sharing and promoting your content (such as blog posts, videos, social media posts, etc.) through various channels to reach a wider audience. A content distribution strategy is a plan that outlines how you will distribute and promote your content across paid, owned, and earned channels (POE) to achieve your marketing goals. Benefits of Content…
- Sales Enablement, Automation, and Performance
PersistIQ: Personalize And Scale Your Sales Outreach In One Easy Sales Enablement Platform
PersistIQ is a sales engagement platform designed to help businesses automate and streamline their outbound sales process. It combines lead generation, outreach, and follow-up into a single tool, aiming to increase sales team efficiency and productivity. PersistIQ is specifically designed for outbound sales engagement, providing a targeted set of features and capabilities to help sales teams streamline their outreach process…
- Customer Data Platforms
Close: The Inside Sales CRM and Sales Automation Platform For Fast, Agile Teams
Close is a Customer Relationship Management (CRM) and Automation platform designed specifically for sales teams. Close streamlines and improves the sales process, enabling businesses to close deals faster and more efficiently. Close primarily helps small to medium-sized businesses (SMBs) and startups that have a focus on B2B sales. It is especially beneficial for sales-driven organizations with inbound sales teams who…
- Artificial Intelligence
Two Critical Marketing Reasons Why AI Writers Like ChatGPT Still Need Humans
With the rise of ChatGPT and other AI writing tools, we won’t need writers or marketers. That’s what some people are saying, and they’re dead wrong. AI writing has made waves in the content marketing world. It holds a lot of promise for streamlining various SEO writing tasks. On the extreme end, some believe that it can replace writers and…
- Advertising Technology
What is Native Advertising?
Native advertising is a form of paid advertising where the ad content seamlessly blends with the look, feel, and function of the platform on which it appears. The primary goal of native advertising is to provide relevant and valuable content to the target audience, without disrupting their browsing experience. Native ads often mimic the style and tone of editorial content,…
- Marketing Infographics
The Science of Taking Breaks: Boost Your Productivity and Well-Being
It should come as no surprise that the expectations for many sales and marketing professionals are growing. We’re faced with rapidly changing technology, budgetary challenges, and a growing number of mediums and channels… all of which could be killing us as we sit in our chairs longer staring at screens. In recent years, I’ve made significant changes to my lifestyle.…
- Email Marketing & Automation
Mailmodo: Build Interactive Emails With AMP To Increase Engagement
Our inboxes are overflowing with terrible emails… so if your business has an extensive subscriber base and really hopes to take your email open and click-through rates (CTR) up a notch, interactivity is critical. One solution that’s building momentum is the use of Accelerated Mobile Page technology in HTML email. AMP for Email The ability to use AMP technology to…
