Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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NetHunt: The CRM Built For Google Workspace
NetHunt CRM is a versatile Customer Relationship Management (CRM) solution designed to integrate seamlessly with Google Workspace (formerly G Suite). It is an ideal choice for small to medium-sized businesses that leverage Google Workspace tools for daily operations. Benefits of NetHunt CRM: By connecting with Gmail, Google Calendar, Google Drive, and other Google Workspace applications, NetHunt CRM helps businesses streamline…
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What Is A Supply-Side Platform (SSP)?
A supply-side platform (SSP) is a critical component of the programmatic advertising ecosystem. It enables publishers to manage, sell, and optimize their ad inventory across multiple ad exchanges in real-time. In this article, we’ll explore the role of SSPs, how they fit into the overall marketing stack, and the problems they help publishers solve. To understand what an SSP is…
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What Is A Demand-Side Platform (DSP)?
A demand-side platform (DSP) is a software solution that allows advertisers and marketers to purchase digital ad inventory across various ad exchanges, networks, and publishers in real-time, using a single interface. It streamlines the media buying process and helps advertisers to target specific audiences more effectively. To understand what a DSP is and how it fits into the programmatic ad-buying…
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Is Your Business On Bing? Why And How You Should Add It To Bing Places
Bing Places is a local business listing service provided by Microsoft’s search engine, Bing. It allows businesses to create a profile with their basic information, such as name, address, phone number, website, business hours, and photos so that potential customers can find them easily on Bing’s search results, maps, and other services. Bing’s search results offer a map pack just…
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How To Stop WordPress From Guessing Redirects When It Believes It Will Result in a 404 Error
If you’re a longtime reader of Martech Zone, you’ve probably noticed much progress on cleaning up the site. I’ve been correcting incorrect internal links, adding many redirects, removing articles to discontinued platforms, and updating critical articles. Working nights and weekends, I’ve probably deleted over 1,000 articles and edited over 1,000 more… and my work isn’t done. Another functional change I’ve…
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Why Should Your Company Invest In A Social Media Management Tool?
Social media management tools are software platforms that help businesses manage, schedule, and analyze their social media marketing efforts across multiple platforms. 87% of marketers reported using social media management tools to manage their social media presence. Social Media Examiner Social media management and social media marketing are related but distinct concepts. Social media management refers to the process of…
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Waze Ads: The Perfect Tool for Local Businesses to Reach New Customers
With over 140 million active users in more than 185 countries, Waze has become one of the most popular navigation apps in the world. It is also an excellent platform for local businesses to reach new customers through targeted advertising. Waze Ads is an advertising platform that allows businesses to advertise to drivers based on location and destination. It enables…
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How To Crawl A Large Site And Extract Data Using Screaming Frog’s SEO Spider
We’re assisting several clients right now with Marketo migrations. As large companies utilize enterprise solutions like this, it’s like a spider web that weaves itself into processes and platforms over years until companies aren’t even aware of every touchpoint. With an enterprise marketing automation platform like Marketo, forms are the entry point of data throughout sites and landing pages. Companies…
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Bugherd: Collect Feedback Visually From Your Clients, Visitors, Or Platform Users With This Platform
It happened again yesterday. I was contacted by a prospect that launched a new site online with another vendor that they had invested heavily in. Months later and they’re not seeing any traffic or conversions. This isn’t uncommon. We’ve seen issues with blocked search engines, forms that are broken or don’t send data anywhere, links that are broken, and videos…
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What Is A Request For Proposal (RFP)? Downsides, Best Practices, and Technology
A Request for Proposal (RFP) is a formal document used by organizations to solicit bids from potential vendors or service providers for a specific project, product, or service. The RFP process allows organizations to compare various solutions, pricing, and expertise offered by different vendors before making a decision. RFPs are typically used for complex projects or when the organization requires…
