Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Address Standardization 101: Benefits, Methods, and Tips
When was the last time you found all addresses in your list followed the same format and were error-free? Never, right? Despite all the steps your company may take to minimize data errors, address data quality issues – such as…
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WordPress: Use WP Activity Log To Monitor and Alert You Of Changes and Errors
One of the tasks we're often handed with a new client is adopting their WordPress site that has been built in-house or with an inexperienced agency. The result is often a slow site, problems with poorly developed themes, and packed…
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Gated Content: Your Gateway to Good B2B Leads!
Gated content refers to the practice of requiring users to provide their contact information or complete a specific action (e.g., filling out a form) in exchange for access to valuable content, such as ebooks, whitepapers, webinars, or case studies. This…
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How to Create a Culture of Recognition for Freelancers: Best Practices for Agency Owners
As an agency owner, you may find yourself recruiting new employees, if not today, soon when the potential employee asks more questions than ever before. What is it like to work here? What do your employees think of you as…









