Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Email Marketing & Automation
Understanding The Challenges (And Frustrations) of HTML Email Design
If you open up a content management system to build web pages, it’s a pretty simple process. Modern web browsers support HTML, CSS, and JavaScript to strict web standards. And they’re just a handful of browsers that designers need to worry about. There are exceptions, of course… and some simple workarounds or functions specific to those browsers. Because of the…
-
Customer Data Platforms
Appointiv: Streamline and Automate Appointment Scheduling Using Salesforce
One of the significant behavioral changes that have occurred in the buyer’s journey online is the ability to self-service. As a buyer, I want to research problems online, identify solutions, evaluate vendors, and… ultimately… get as far to the finish line as I can before ever having to contact a salesperson. Automated Appointment Scheduling We’ve all been through scheduling hell……
-
Sales Enablement, Automation, and Performance
B2B Content Marketing Statistics
Elite Content Marketer developed an incredibly comprehensive article on Content Marketing Stats that every business should digest. There’s not a client that we don’t incorporate content marketing as part of their overall marketing strategy. The fact is that buyers, especially business-to-business (B2B) buyers, are researching problems, solutions, and providers of solutions. The library of content that you develop should be…
-
Advertising Technology
Modular Content Strategies for CMOs to Cut Down on Digital Pollution
It should shock you, maybe even piss you off, to learn that 60-70% of the content marketers create goes unused. Not only is this incredibly wasteful, it means your teams aren’t strategically publishing or distributing content, let alone personalizing that content for customer experience. The concept of modular content isn’t new – it still exists as a rather conceptual model…
-
Content Marketing
Typography Terminology: From Apex to Swash and the Gadzook In Between… Everything You Need To Know About Fonts
My main hobby growing up, when I wasn’t getting into trouble, was drawing. I even took a couple of years of drafting courses while in High School and loved it. It may explain why I often post articles on graphics, Illustrator, illustrations, and other design topics. Today, it’s typography and the design of fonts. Typography and the Letterpress If you…
-
Customer Data Platforms
Why Data Cleansing Is Critical and How You Can Implement Data Cleanliness Processes and Solutions
Poor data quality is a rising concern for many business leaders as they fail to meet their targeted goals. The team of data analysts – that is supposed to produce reliable data insights – spend 80% of their time cleaning and preparing data, and only 20% of the time is left to do the actual analysis. This has a huge…
-
Email Marketing & Automation
Marketing Cloud: How to Create an Automation in Automation Studio to Import SMS Contacts into MobileConnect
Our firm recently implemented Salesforce Marketing Cloud for a client that had about a dozen integrations that had complex transformations and communication rulesets. At the root was a Shopify Plus base with Recharge Subscriptions, a popular and flexible solution for subscription-based e-commerce offerings. The company has an innovative mobile messaging implementation where customers could adjust their subscriptions via text message…
-
Social Media & Influencer Marketing
Tailwind Create: Create, Schedule, and Publish Beautiful Pins on Pinterest
Tailwind Create makes designer-quality Pinterest Pins quickly and allows you to streamline and optimize all of your Pinterest marketing better than ever before. In one click, you are able to transform your photos into dozens of personalized Pin design ideas. The all-in-one tool enables you to create, schedule, and publish Pinterest. How to Design with Tailwind Create Here’s a video…
-
Content Marketing
Restoring Access to WordPress When Password Reset Emails Fail
Losing access to your WordPress site is stressful enough, but it’s even more frustrating when the password reset email never arrives. This is a common issue for WordPress site owners, especially on hosting environments that don’t correctly support outgoing email or when SMTP is misconfigured. Fortunately, WordPress is flexible enough to allow you to regain access using secure file access,…
-
Analytics & Testing
Use jQuery to Listen And Pass Google Analytics Event Tracking For Any Click
I’m surprised that more integrations and systems don’t automatically include Google Analytics Event Tracking in their platforms. Much of my time working on clients’ sites is developing tracking for Events to provide the client with the information they need on what user behaviors are working or not working on the site. Most recently, I wrote about how to track mailto…
