Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Sales Enablement, Automation, and Performance
Why Voice Calls Are Critical To Your Customer’s Journey
I have to admit that I’m terrible about calls and I absolutely know that I’m leaving money on the table with my business. My phone often rings throughout the day and the people don’t bother to leave a message, they just move on. My guess is that they simply don’t wish to work with an unresponsive company and that answering…
- Advertising Technology
Three Models For Travel Industry Advertising: CPA, PPC, and CPM
If you want to succeed in a highly competitive industry like travel, you need to choose an advertising strategy that is aligned with your business’ goals and priorities. Fortunately, there are a lot of strategies on how to promote your brand online. We decided to compare the most popular of them and evaluate their pros and cons. To be honest,…
- Paid and Organic Search Marketing
Google Authorship Was Discontinued, But rel=”author” Doesn’t Hurt
Google Authorship was a feature that allowed Google to identify the author of a piece of content and display their name and profile photo alongside the content in search engine result pages (SERPs). It also was included as a direct ranking factor for content. Authorship was designated by adding rel=”author” markup to the content, which linked it to the author’s…
- Advertising Technology
QR Code Builder: How To Design and Manage Beautiful QR Codes For Digital or Print
One of our clients has a list of over 100,000 customers that they’ve delivered to but don’t have an email address to communicate them with. We were able to to do an email append that successfully matched (by name and mailing address) and we started a welcome journey that has been quite successful. The other 60,000 customers we are sending…
- Paid and Organic Search Marketing
A Guide To Easily Acquire Backlinks And Rank On Google Using AI
Backlinks happen when one site links to another website. It is also referred to as inbound links or incoming links that connect with the external site. If your business receives more backlinks to your website from authority sites, then there would be a more positive impact on your rankings. Backlinks are critical to a search optimization (SEO) strategy. The do-follow links…
- Analytics & Testing
How Email Marketers Are Using Predictive Analytics To Improve Their E-commerce Results
The emergence of predictive analytics in email marketing has become popular, especially in the e-commerce industry. Utilizing predictive marketing technologies has the capability to improve targeting, timing, and ultimately convert more business via email. This technology is playing a key role in identifying what products your customers are likely to purchase, when they’re likely to make a purchase, and the personalized…
- Analytics & Testing
How Do UTM Parameters In Email Work With Google Analytics Campaigns?
We do quite a bit of migration and implementation projects of email service providers for our clients. While it’s not often specified in the statements of work, one strategy that we always deploy is ensuring that any email communications are automatically tagged with UTM parameters so that companies can observe the impact of email marketing and communications on their overall…
- E-commerce and Retail
The Quick Guide To Creating Shopping Cart Rules in Adobe Commerce (Magento)
Creating unmatched shopping experiences is the primary mission of any e-commerce business owner. In the pursuit of a steady flow of customers, merchants introduce diverse shopping benefits, such as discounts and promotions, to make purchasing even more satisfying. One of the possible ways to achieve this is by creating shopping cart rules. We’ve compiled the guide to creating shopping cart…
- Marketing & Sales Videos
Adobe Creative Cloud Express: Beautiful Templates for Social Media Content, Logos, and More
When Mari Smith says she loves a tool for marketing on Facebook, it means it’s worth looking into. And that’s just what I did. Adobe Creative Cloud Express, previously known as Adobe Spark, is a free integrated web and mobile solution for creating and sharing impactful visual stories. Creative Cloud Express makes it easy to get started with tons of…
- Artificial Intelligence
How to be Persistent in Sales Without Turning Off Your Leads
Timing is everything in business. It can be the difference between a potential new client and being hung up on. It’s not expected that you’ll reach a sales lead on your first outreach call attempt. It may take a few tries as some research suggests it can take as many as 18 calls before you reach a lead on the phone for…
