Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Advertising Technology
Maximize Your 2022 Marketing Efforts with Consent Management
2021 has been just as unpredictable as 2020, as a host of new issues are challenging retail marketers. Marketers will need to remain agile and responsive to challenges old and new while attempting to do more with less. COVID-19 irreversibly changed the way people discover and shop — now add compounding forces of the Omicron variant, supply chain disruptions and…
- Content Marketing
Owning Your Domain!
Companies often write content on other domains due to the popularity and reach of these external publications or social media platforms. This strategy can significantly enhance a brand’s visibility, tapping into the established audience of these platforms. And, of course, it can also considerably improve the other domain’s visibility and drive rank and authority to their brand. An example I…
- E-commerce and Retail
Detecting Your Prospect’s Buying Triggers: Lessons from the Mall
One of the most frequently asked questions I hear is: How do you determine which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer, of course, is that it depends on where your prospect is in the buying cycle.…
- E-commerce and Retail
6 Ways to Work With Influencers Without Sponsorships
While many people believe that influencer marketing is solely reserved for large companies with enormous resources, it may be surprising to know that it often requires no budget. Many brands have pioneered influencer marketing as the main driving factor behind their e-commerce success, and some have done this at zero cost. Influencers have a great ability to improve companies’ branding,…
- Customer Data Platforms
Plezi One: A Free Tool To Generate Leads With Your B2B Website
After several months in the making, Plezi, a SaaS marketing automation software provider, is launching its new product in public beta, Plezi One. This free and intuitive tool helps small and medium-sized B2B companies transform their corporate website into a lead generation site. Find out how it works below. Today, 69% of companies with a website are trying to develop…
- Advertising Technology
Behavioral Advertising vs. Contextual Advertising: What’s the Difference?
Digital advertising sometimes gets a bad rap for the expense involved, but there is no denying that, when done correctly, it can bring about powerful results. The thing is digital advertising enables a far wider reach than any form of organic marketing, which is why marketers are so willing to spend on it. The success of digital ads, naturally, depends…
- Email Marketing & Automation
How to Optimize Welcome Message Emails for Maximum Engagement
A well-crafted welcome message is one of the most effective ways to build trust, set expectations, and move new subscribers further down your funnel. This first impression can determine whether a user stays engaged with your brand or quietly disappears. For email marketers, this is an opportunity to combine personalization, strategic messaging, and clear value to boost long-term performance. Below…
- E-commerce and Retail
Aspire: The Influencer Marketing Platform For High-Growth Shopify Brands
If you’re an avid reader of Martech Zone, you know that I have mixed feelings on influencer marketing. My view of influencer marketing isn’t that it doesn’t work… it’s that it needs to be implemented and tracked well. There are a few reasons why: Purchase Behavior – Influencers may build brand awareness, but not necessarily convince a visitor to actually…
- Social Media & Influencer Marketing
Shoutcart: A Simple Way To Buy Shoutouts From Social Media Influencers
Digital channels continue to grow at a rapid rate, a challenge to marketers everywhere as they decide what to promote and where to promote their products and services online. As you look to reach new audiences, there are traditional digital channels like industry publications and search results… but there are also influencers. Influencer marketing continues to grow in popularity because…
- Content Marketing
ConvertMore: Convert More Website Visits With This Phone Callback Widget
As you view your site’s analytics, one thing you’re always seeking to do is to increase the conversions of visitors. Content and a great user experience can drive engagement on a site, but that doesn’t necessarily bridge the gap between engagement and actually driving the conversion. When people want to connect personally with you, are you enabling them to? We…
