Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Analytics & Testing
Stirista Powers Its New Identity Graph with Real-Time Data
Consumers make purchases at an online store from your home computer, visit a product page at another site on a tablet, use a smartphone to post about it on social media and then go out and physically buy a related product at the nearby shopping center. Every one of these encounters helps to develop a complete user profile, but they…
- Mobile Marketing, Messaging, and Apps
Avoid the App Store with Apple iOS Add to Home Screen
I’ll catch some flack for this, but I’m not a Mac fan. Ok, I just plain can’t stand them. I can’t put my finger on why, but here’s a start: to develop an App for the illustrious iPhone, you must develop only on a Mac with Mac software – an investment well over $2,000. Nevertheless, the iPhone is a market-changer,…
- Marketing Books
Breaking the Wall: What U.S. Marketers Need to Know Before Entering China
As U.S. companies explore growth opportunities abroad, China remains a key market due to its size, digital maturity, and expanding middle class. But entering China successfully requires more than just translating campaigns or launching a local website. The business environment, consumer behavior, digital infrastructure, and regulatory expectations differ considerably from those in the United States. Lala Hu’s book, International Digital…
- Paid and Organic Search Marketing
How To Perform Competitor Analysis for Identifying Link Building Prospects
How do you find new backlink prospects? Some prefer to search for websites on a similar topic. Some look for business directories and web 2.0 platforms. And some just buy backlinks in bulk and hope for the best. But there is one method to rule them all and it’s competitor research. Websites linking to your competitors are likely to be…
- Customer Data Platforms
Building Value into Every Step of Your Customer Journey
Closing a sale is a big moment. It’s when you can celebrate all the work that has gone into landing a new customer. It’s where the efforts of all your people and your CRM and MarTech tools have been delivered. It’s a pop-the-champagne and breathe a sigh of relief moment. It’s also just the beginning. Forward-thinking marketing teams take an…
- Content Marketing
Moz Local: Maximize Your Local Online Presence Through Listing, Reputation, and Offer Management
As a majority of people learn about and find local businesses online, a robust online presence is essential. Accurate information about the business, good quality photos, the latest updates, and responses to reviews help people learn more about your business and often determine whether they choose to purchase from you or your competitor. Listing management, when combined with reputation management, can help local…
- Content Marketing
YouTube: How To Provide Your Agency or Videographer With User Access To Your Channel
Yet again, I’m working with a business that is leaving an agency and working with me to optimize their YouTube presence… and, yet again, the agency that they were working with has ownership of all of their accounts. I’ve been complaining about agencies that do this for over a decade now and advising businesses to never do this. Nor should…
- Sales and Marketing Training
Leading with TIDE: A Practical Framework for Modern Team Management
Strong leadership is no longer defined by authority alone in today’s workplace. The best leaders foster cultures of collaboration, trust, and emotional intelligence—especially in environments that are increasingly hybrid, diverse, and fast-paced. To support this shift, my acronym TIDE offers a concise yet powerful framework: Teamwork, Inclusion, Delegation, and Empathy. These four principles help leaders not only manage effectively but…
- Event Marketing
Linq: Your Provider of Near Field Communication (NFC) Business Card Products
If you’ve been a reader of my site for a long time, you know how excited I get over different kinds of business cards. I’ve had post-it note cards, square cards, metal cards, laminated cards… I enjoy them immensely. Of course, with the lockdowns and inability to travel, there wasn’t much of a need for business cards. Now that travel…
- Content Marketing
Droplr: Capture, Annotate, and Share Screens Instantly
Whether you’re managing a remote team, collaborating on a product design, troubleshooting an issue, or sending a mockup to a client, speed and clarity matter. But traditional screenshot tools create unnecessary friction: save the file, upload it somewhere, write a message, paste a link—or worse, attach a bulky file. These tiny moments of inefficiency add up fast. Droplr This all-in-one…
