Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Back to the Sizzle: How E-Commerce Marketers Can Use Creative To Maximize Returns
Apple’s privacy updates have fundamentally changed how e-commerce marketers do their jobs. In the months since the update was released, only a small percentage of iOS users have opted into ad tracking. According to the latest June update, some 26%…
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Why Voice Calls Are Critical To Your Customer’s Journey
I have to admit that I'm terrible about calls and I absolutely know that I'm leaving money on the table with my business. My phone often rings throughout the day and the people don't bother to leave a message, they…
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Three Models For Travel Industry Advertising: CPA, PPC, and CPM
If you want to succeed in a highly competitive industry like travel, you need to choose an advertising strategy that is aligned with your business’ goals and priorities. Fortunately, there are a lot of strategies on how to promote your…
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Google Authorship Was Discontinued, But rel=”author” Doesn’t Hurt
Google Authorship was a feature that allowed Google to identify the author of a piece of content and display their name and profile photo alongside the content in search engine result pages ( SERPs ). It also was included as…
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QR Code Builder: How To Design and Manage Beautiful QR Codes For Digital or Print
One of our clients has a list of over 100,000 customers that they've delivered to but don't have an email address to communicate them with. We were able to to do an email append that successfully matched (by name and…
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A Guide To Easily Acquire Backlinks And Rank On Google Using AI
Backlinks happen when one site links to another website. It is also referred to as inbound links or incoming links that connect with the external site. If your business receives more backlinks to your website from authority sites, then there…
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How Email Marketers Are Using Predictive Analytics To Improve Their E-commerce Results
The emergence of predictive analytics in email marketing has become popular, especially in the e-commerce industry. Utilizing predictive marketing technologies has the capability to improve targeting, timing, and ultimately convert more business via email. This technology is playing a key role…
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How Do UTM Parameters In Email Work With Google Analytics Campaigns?
We do quite a bit of migration and implementation projects of email service providers for our clients. While it's not often specified in the statements of work, one strategy that we always deploy is ensuring that any email communications are…
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The Quick Guide To Creating Shopping Cart Rules in Adobe Commerce (Magento)
Creating unmatched shopping experiences is the primary mission of any e-commerce business owner. In the pursuit of a steady flow of customers, merchants introduce diverse shopping benefits, such as discounts and promotions, to make purchasing even more satisfying. One of…
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Why Building a Free Mobile App May Be a Smart Move… Or a Risky One
Not long ago, developing a mobile app required a six-figure investment, a team of platform-specific developers, and months of testing across iOS and Android environments. Today, those barriers to entry have largely fallen away. Platforms like Flutter , React Native…
