Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Why Voice Calls Are Critical To Your Customer’s Journey
I have to admit that I'm terrible about calls and I absolutely know that I'm leaving money on the table with my business. My phone often rings throughout the day and the people don't bother to leave a message, they…
-
QR Code Builder: How To Design and Manage Beautiful QR Codes For Digital or Print
One of our clients has a list of over 100,000 customers that they've delivered to but don't have an email address to communicate them with. We were able to to do an email append that successfully matched (by name and…
-
How Do UTM Parameters In Email Work With Google Analytics Campaigns?
We do quite a bit of migration and implementation projects of email service providers for our clients. While it's not often specified in the statements of work, one strategy that we always deploy is ensuring that any email communications are…
-
The Quick Guide To Creating Shopping Cart Rules in Adobe Commerce (Magento)
Creating unmatched shopping experiences is the primary mission of any e-commerce business owner. In the pursuit of a steady flow of customers, merchants introduce diverse shopping benefits, such as discounts and promotions, to make purchasing even more satisfying. One of…
-
Why Building a Free Mobile App May Be a Smart Move… Or a Risky One
Not long ago, developing a mobile app required a six-figure investment, a team of platform-specific developers, and months of testing across iOS and Android environments. Today, those barriers to entry have largely fallen away. Platforms like Flutter , React Native…







