Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- E-commerce and Retail
The Rise Of Digital Wallet Adoption During The Pandemic
The global digital payment market size is expected to from USD 79.3 billion in 2020 to USD 154.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 14.2%.MarketsandMarkets In retrospect, we don’t have a reason to doubt this number. If anything, if we keep the current coronavirus crisis into consideration, the growth and adoption will accelerate. Virus or…
- Content Marketing
Survey Results: How Are Marketers Responding to the Pandemic and Lockdowns?
As the lockdown eases and more employees head back to the office, we were interested in investigating the challenges small businesses have faced due to the Covid-19 pandemic, what they have been doing over lockdown to develop their business, any upskilling they’ve done, the technology they’ve used over this time, and what their plans and outlook for the future are. …
- Content Marketing
ICanLocalize: Affordably Translate Your Business Site To Reach New Audiences
My agency is working assisting a bilingual healthcare-related company to build out their site, optimize it for search, and to develop marketing communications out to their clients. While they had a nice WordPress site, the people that built it depended on machine translation for visitors who spoke Spanish. There are three challenges with the site’s machine translation, though: Dialect –…
- Analytics & Testing
4 Ways Machine Learning Is Enhancing Social Media Marketing
With more people being involved in online social networking every day, social media have become an indispensable part of marketing strategies for businesses of all kinds. There were 4.388 billion internet users worldwide in 2019, and 79% of them were active social users. Global State of Digital Report When used strategically, social media marketing can contribute to a company’s revenue,…
- Content Marketing
5 Reasons for B2B Marketers to Incorporate Bots In Their Digital Marketing Strategy
The internet conveniently describes bots to be software applications that run automated tasks for companies over the internet. Bots have been around for quite some time now, and have evolved from what they first used to be. Bots are now tasked with carrying out a wide array of tasks for a diverse list of industries. Regardless of whether we are…
- Customer Data Platforms
Digital Behavioral Data: The Best-Kept Secret to Striking the Right Chord with Gen Z
The most successful marketing strategies are fueled by a deep understanding of the people they are designed to reach. And, considering age is one of the most common predictors of differences in attitudes and behaviors, looking through a generational lens has long been a useful way for marketers to establish empathy for their audiences. Today, forward-leaning corporate decision-makers are focusing…
- Content Marketing
Qwilr: The Document Design Platform Transforming Sales and Marketing Collateral
Customer communication is the lifeblood of every business. However, with COVID-19 forcing budget cuts for 65% of marketers, teams are being tasked to do more with less. This means being able to generate all marketing and sales collateral on a reduced budget, and often without the luxury of a designer or agency to produce it. Remote working and selling also…
- Artificial Intelligence
Utilizing BlueOcean’s Proprietary AI To Unlock Connected Fitness Brand Insights
Every year, especially as we approach the holidays and reflect on the most memorable campaigns of the year, there are countless battles to see which brands have captivated audiences. With the stress and uncertainty that the pandemic brought this year, there’s a new battle, and this time it’s a battle for our health. As we adapted to doing everything from…
- Sales Enablement, Automation, and Performance
A Comprehensive Guide To Using LinkedIn Sales Navigator
LinkedIn has revolutionized the way businesses connect with each other. Make the most out of this platform by using its Sales Navigator tool. Businesses today rely on LinkedIn to hire people across the globe, regardless of how big or small. With over 720 million users, this platform grows in size and value daily. Besides recruiting, LinkedIn is now a top…
- Social Media & Influencer Marketing
What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?
This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social…
