Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
Online Marketing Terminology: The Basic Definitions
Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold…
- Customer Data Platforms
Beyond Demographics: Types of Advanced Audience Segmentation That Drive Measurable Engagement
Thank whichever guru you believe in for Marketing Automation, and the slack it affords marketers. Most commonly, we use Marketing Automation for engaging and nurturing leads. This can be achieved with drip campaigns, and behavioural-trigger notification for them to take action. Mail Merge is another heaven-sent feature. The opportunity to include every, single recipient’s name in the subject and the…
- Social Media & Influencer Marketing
Brandmentions: Reputation Monitoring, Sentiment Analysis, and Alerts for Search and Social Media Mentions
While most marketing tech platforms for reputation monitoring and sentiment analysis are focus purely on social media, Brandmentions is a comprehensive source for monitoring any or all mentions of your brand online. Any digital property that’s linked to your site or mentioned your brand, product, hashtag, or employee name… is monitored and tracked. And the Brandmentions platform provides alerts, tracking,…
- Content Marketing
10 Tips For Designing A Real Estate Website That Drives Potential Buyers and Sellers To Engage
Buying a building, home, or condo is an important investment… and often only happens once in a lifetime. Real estate buying decisions are motivated by a host of sometimes contradictory emotions – so there’s a lot that needs to be considered when designing a real estate website that helps them along the purchase journey. Your role, as an agent or…
- Content Marketing
Poptin: Smart Popups, Embedded Forms, and Autoresponders
If you’re looking to generate more leads, sales, or subscriptions from the visitors entering your site, there’s no doubt about the effectiveness of popups. It’s not as simple as automatically interrupting your visitors, though. Popups should be intelligently timed based on visitor behavior to provide as seamless an experience as possible. Poptin: Your Popup Platform Poptin is a simple and…
- Content Marketing
Five Top Tips For Building A Thought Leadership Content Strategy
The challenges with regard to our economy in the last few years has highlighted how easy it is to build – and destroy – a brand. Indeed, the very nature of how brands communicate is changing. Emotion has always been a key driver in decision-making, but how brands connect with their audience will determine success or failure. Nearly half of…
- E-commerce and Retail
Scent Marketing: Statistics, Olfactory Science, And The Industry
Each time that I get home from a busy day, especially if I’ve spent a lot of time on the road, the first thing I do is light a candle. One of my favorites is a sea salt driftwood candle called Calm. A few minutes after lighting it, I’m feeling pretty good and… I’m calm. The Science of Scent The…
- Email Marketing & Automation
Infographic: A Guide to Troubleshooting Email Deliverability Issues
When emails bounce it can cause a lot of disruption. It’s important to get to the bottom of it – fast! The first thing we should start with is getting an understanding of all of the elements that go into getting your email to the inbox… this includes your data cleanliness, your IP reputation, your DNS configuration (SPF and DKIM),…
- Content Marketing
Tip: How to Find Similar Vector Images In Your Stock Photo Site With Google Image Search
Organizations often utilize vector files that are licensed and available through stock photo sites. The challenge comes when they want to update other collateral within an organization to match the styling and branding associated with previously released iconography or symbols. At times, this could be due to turnover as well… sometimes new designers or agency resources take over content and…
- Social Media & Influencer Marketing
How I Built A Million Dollars Of B2B Business With LinkedIn Video
Video has firmly earned its place as one of the most important marketing tools, with 85% of businesses utilizing video to achieve their marketing goals. If we just look at B2B marketing, 87% of video marketers have described LinkedIn as an effective channel to improve conversion rates. If B2B entrepreneurs aren’t capitalizing on this opportunity, they’re seriously missing out. By building a personal branding…
