Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Subbly: Launch Your Subscription Box Service With This E-commerce Platform
One huge rage that we're seeing in e-commerce is subscription box offerings. Subscriber boxes are an intriguing offering... from meal kits, children's education products, to dog treats... tens of millions of consumers sign up for subscription boxes. Convenience, personalization, novelty,…
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Hoax Marketing? Ivar’s Undersea Billboards
According to YouTube, 72 hours of videos are uploaded every minute! X users update 400 million times per day. In a world so full of noise, it is hard for a product, website, or service to be heard. It is…
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The 11 Elements Of An Epic Email Newsletter (And How To Get Each One Right)
Email newsletters still earn attention that other channels struggle to sustain because they feel direct, helpful, and easy to control. But attention is rented, not owned. You win it by designing for how people actually scan inboxes and read on…
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UserTesting: On-Demand Human Insights to Improve the Customer Experience
Modern marketing is all about the customer. In order to succeed in a customer-centric market, companies must focus on the experience; they must empathize with and listen to customer feedback to continually improve the experiences they create and deliver. Companies…
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How To Set Up Your PowerPoint Slide Show In A Single Window for Virtual Events
As companies continue to work from home, the number of virtual meetings has skyrocketed. I'm actually surprised at the number of meetings where the presenter has issues actually sharing a PowerPoint Presentation on screen. I'm also not omitting myself from…
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Navigating the Chaos: 12 Lessons Applied from Extreme Ownership to Marketing
Marketing today is more challenging than ever. With leaner teams, tighter budgets, and an ever-expanding ecosystem of channels, platforms, and technologies, executing consistently successful campaigns can feel like navigating a battlefield. The noise is louder, the pace is faster, and…
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What Are The 5 Simple Questions Your Analytics Analysis Should Be Able to Answer?
The advent of data collection has sparked numerous discussions about analytics, tracking, and measured marketing. As marketers, we undoubtedly recognize the importance of tracking our efforts, but we can become overwhelmed by what we're supposed to track and what we're…
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A Guide To The Types and Tools To Start Creating Online Video Courses
If you want to make an online tutorial or video course and need a handy list of all the best tools and strategies, then you will love this ultimate guide. Over the past several months, I have personally researched and…
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Beyond The Screen: How Blockchain Will Impact Influencer Marketing
When Tim Berners-Lee invented the World Wide Web over three decades ago, he couldn’t have foreseen that the Internet would evolve to be the ubiquitous phenomenon it is today, fundamentally changing the way the world functions across all spheres of…
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Streak: Manage Your Sales Pipeline in Gmail With This Full-Featured CRM
Having established a great reputation and always working on my site, my speaking, my writing, my interviews, and my businesses... the number of responses and follow-ups I need to make often slips through the cracks. I have no doubt that…
