Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Referral Factory: Launch and Run Your Own Referral Marketing Program
Any business with limited advertising and marketing budgets will tell you that referrals are their most lucrative channel for acquiring new customers. I love referrals because the businesses that I've worked understand my strengths and can recognize with their colleagues…
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Social Web Suite: A Social Media Management Platform Built for WordPress Publishers
If your company is publishing and not utilizing social media effectively to promote the content, you're truly missing out on quite a bit of traffic. And... for better results, each post could really use some optimization based on the platform…
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The Agile Marketing Journey
With a decade of helping companies grow their businesses online, we've solidified the processes that ensure success. More often than not, we find that companies struggle with their digital marketing because they attempt to jump directly into execution rather than taking…
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InfluencerActive: Find B2B Influencers Easily For Your Next Influencer Marketing Campaign
Today, I joined over 100 other B2B influencers in the launch of Influencer Active . This is the first B2B influencer digital marketplace for B2B or B2C brands to discover and hire influencers directly. The global self-service influencer marketplace is…
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Imagen: Store, Manage, and Organize Video and Rich Media Content in this Agile DAM
DIgital Asset Management ( DAM ) platforms have been around for over a decade, enabling large corporations to store, manage, organize, and distribute their brand-approved rich media files. Here's a great explainer video of how Imagen helps brands to better…
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Agorapulse: Your Simple, Unified Inbox For Social Media Management
Over a decade ago, at Social Media Marketing World, I met with the incredibly kind and brilliant Emeric Ernoult - founder and CEO of Agorapulse . The Social Media management tools market is crowded. Granted. But Agorapulse treats social media…
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AddEvent: Add to Calendar Service for Websites and Newsletters
At times, it's often the simplest of tasks that cause web developers the biggest headaches. One of those is the simple Add to Calendar button you find on so many sites that work across key calendar programs online and via…
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Marketing Spending Continues To Shift To Search
The marketing landscape has significantly transformed over the past decade, shifting from traditional marketing methods to digital channels. Among these digital channels, search marketing, encompassing both organic search ( SEO ) and pay-per-click ( PPC ) advertising, has emerged as…
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The Dangers of Discounting: How Price Cuts Can Undermine Your Business
Discounting is a common strategy for businesses aiming to attract customers and boost sales, but it comes with significant risks that can erode long-term profitability and brand value. While offering discounts may seem like a quick fix to drive revenue,…
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Ambition: Gamification To Manage, Motivate, and Maximize Your Sales Team’s Performance
Sales performance is essential to any growing business. With an engaged sales team, they feel more motivated and connected to the organization’s goals and objectives. The negative impact of disengaged employees on an organization can be substantial — such as…
