Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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WordPress: Embed an MP3 Player in Your Blog Post
With podcasting and music sharing so prevalent online, there’s a great opportunity to enhance your visitors’ experience on your site by embedding audio within your blog posts. Thankfully, WordPress continues to evolve its support for embedding other media types –…
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The Decline of Newspapers
I’m forever thankful for my years working within the Newspaper industry. The training, experience, and opportunities I had in the industry were the foundations for my successful career in digital marketing. If you’ve been a reader for some time, you…
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How to Design, Write, and Publish Your Ebook Using Google Docs
If you’ve gone down the road of writing and publishing an ebook, you know messing with EPUB file types, conversions, design and distribution is not for the faint of heart. There’s quite a number of ebook solutions out there that…
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Publicfast: Find Influencers, Build Campaigns, and Measure Results
My firm is working with a manufacturer right now that is looking to develop a brand, build their e-commerce site, and market their products for consumers with home delivery. It’s a technology that we’ve deployed in the past and one…
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ShippingEasy: Shipping Pricing, Tracking, Labeling, Status Updates, and Discounts For Ecommerce
There’s a ton of complexity with e-commerce – from payment processing, logistics, fulfillment, through to shipping and returns – that most companies underestimate as they take their business online. Shipping is, perhaps, one of the most important aspects of any…
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What Are The Types Of The Web (Dark, Deep, Surface, & Clear)?
We don’t often discuss online security or the Dark Web. While companies did a good job of securing their internal networks, working from home has opened up businesses to additional threats of intrusion and hacking. 20% of companies stated they…
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Brand Perception is a Key to Successful Marketing
When I first visited Chicago with my parents years ago, we did the obligatory visit to the Sears Tower (now known as the Willis Tower). Walking the blocks to the building and looking up – you begin to think about…
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ShareThis: Unlocking the Power of Behavioral Data Beyond Sharing Buttons
Most marketers recognize ShareThis for its ubiquitous social sharing buttons—those sleek, omnipresent icons enabling users to share content across social platforms with a single click. They’ve powered billions of digital moments. But behind the scenes, ShareThis has quietly built something…
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Repurpose House: Drive More Traffic and Leads With This Shareable Social Media Content Service
Businesses, including mine, are constantly creating new and amazing content for their sites – including videos, podcasts, and articles. While creation is amazing, there’s typically a short lifecycle to that content over time… so the full return on investment on…
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How Will Deepfake Technology Impact Marketing?
If you haven’t tried it yet, perhaps the mobile app I’ve been having the most fun with this year is Reface. The mobile application allows you to take your face and replace the face of anyone in another photo or…
